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Description
Grundlagen des MarketingmanagementsEinfhrung in Strategie, Instrumente, Umsetzung und Unternehmensfhrung EAN: 9783658296377 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 6., berarbeitete und erweiterte Aufl. 2020, 20006 Erscheinungsjahr: 17. 07. 2020 Produktform: Kartoniert Beilage: Book w. online files update Autoren: Homburg, Christian Auflage Ausgabe: 6., berarbeitete und erweiterte Aufl. 2020
Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
| EAN: | 9783658296377 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 6., überarbeitete und erweiterte Aufl. 2020, 20006 |
| Erscheinungsjahr: | 17.07.2020 |
| Produktform: | Kartoniert |
| Beilage: | Book w. online files / update |
| Autoren: | Homburg, Christian |
| Auflage/Ausgabe: | 6., überarbeitete und erweiterte Aufl. 2020 |
| Seitenzahl/Blattzahl: | 371 |
| Abbildungen: | 3 schwarz-weiße und 123 farbige Abbildungen, Bibliographie |
| Themenüberschrift: | BUSINESS & ECONOMICS / Marketing / General |
| Keyword: | Marketing - Buch;Marketingeinführung;Marketinggrundlagen;Marketingmanagement;Marketingstrategie;Marktorientierte Unternehmensführung;Perspektiven des Marketing;Vertriebspolitik;Kommunikationspolitik;Preispolitik;Produktpolitik;B-to-B-Marketing;Konsumentenverhalten |
| Fachschema: | Absatz / Marketing~Marketing~Vermarktung~Marktforschung |
| Bildungszweck: | für die Hochschule |
| Imprint-Titels: | Springer Gabler |
| Fachkategorie: | Marktforschung |
| Seitenanzahl: | XVIII, 371 |
| Verlag: | Springer-Verlag GmbH, Springer Fachmedien Wiesbaden GmbH |
| Länge: | 238 mm |
| Breite: | 170 mm |
| Höhe: | 20 mm |
| Gewicht: | 619 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | NIEDERLANDE (NL) |
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4.4 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 5
Great toy for our best boys!
Color: Consuela the Cactus - Large, Size: Large Dog
You can never go wrong with BarkBox toys and this was no exception. Our dogs like toys that have squeakers and that they can tear into. This style of toy fits the bill. The design is cute as well. I’ve had this in the house for months and, while it’s definitely seen better days, it’s still intact and they haven’t gotten to the inner layer. (Not for want of trying.)
The perfect type of toy for our fur babies.
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Reviewed in the United States on February 10, 2026
★★★★★ 5
Survives 7 months so far.
Color: Christmas Consuela, Size: Large Dog
It is still intact after nearly 7 months of constant play. My blue heeler normally destroys toys in just a few weeks.
Consuela has exceeded expectations of survival with an extremely chewy, destruction prone dog.
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Reviewed in the United States on June 6, 2026
★★★★★ 4
Short-lived but much enjoyed as a chew toy
Color: Consuela the Cactus - Large, Size: Large Dog
I bought two of these for my "granddogs" in the size for Large dogs. The German Shepherd-mix stole the one intended for the border collie-mix and had both toys halfway destroyed within a day--I'm pretty sure they didn't survive much longer after that. Much enjoyed! Maybe I should've bought the Extra Large size, because the Large barely fit in her mouth and she wanted to play tug-of-war, so there wasn't much for me to grab onto. Then the border collie wanted in on the action (she's older, so she needed help tugging!) but there wasn't enough material for her to grab onto without accidentally sinking her teeth into me instead.
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Reviewed in the United States on December 9, 2025
★★★★★ 5
Best dog toy!
Color: Air Head, Size: Large Dog, Color: Air Head, Size: Large Dog
I got this toy for my dog who loves squeakers not only is it a two in one it actually has three toys inside which I think is amazing!! 10/10 recommend
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Reviewed in the United States on June 11, 2026
★★★★★ 5
Love all the Barkbox toys
Color: Christmas Consuela, Size: Large Dog
This is our third "Consuela"! Our dogs LOVE these toys, and they are the most durable we can find for our heavy chewers. They really like the ball inside as well. Highly, highly recommend these toys. I won't be buying other toys anymore, just barkbox.
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Reviewed in the United States on March 27, 2026