SKU: 31881469916

Principles of Marketing, Global Edition

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Principles of Marketing, Global EditionMaster the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab ï¿¿ Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab ï¿¿ Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab ï¿¿ Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing with Pearson eText MyLab ï¿¿ Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

EAN: 9781292449364
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 19. Auflage, 23019
Erscheinungsjahr: 2023
Produktform: Kartoniert
Autoren: Armstrong, Gary & Kotler, Philip & Balasubramanian, Sridhar
Auflage/Ausgabe: 19. Auflage
Seitenzahl/Blattzahl: 768
Fachschema: Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing
Thema: Verstehen
Text Sprache: eng
Verlag: Pearson, Pearson Education Limited
Länge: 274 mm
Breite: 215 mm
Höhe: 31 mm
Gewicht: 1626 gr
Genre: Importe
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SKU: 31881469916

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Verified Purchase
W. Grubbs
Draper, US
★★★★★ 1
Not sewn together well
Color: Can’T Be Tamed, Size: 9.5" h x 8" w x 4.5" d, Color: Can’T Be Tamed, Size: 9.5" h x 8" w x 4.5" d
Back seam ripped open within the first 30 seconds of giving it to my dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 5, 2026
D
Verified Purchase
Debbie Kielan
Natrona Heights, US
★★★★★ 1
Had big hole in it
Color: Perching Perfection, Size: 7.5" x 6.75" x 6"
This toy had a hole in it when I got it. Like they missed a seam. I meant to return it. But I had a lot going on and forgot to. My dog loved it when I showed it to him. I handed it to him then realized it had a big hole and I had to take it away. Poor guy. He really wanted it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 25, 2026
M
Verified Purchase
Melinda Rimini
Lexington, US
★★★★★ 1
STEER CLEAR
Color: Can’T Be Tamed, Size: 9.5" h x 8" w x 4.5" d, Color: Can’T Be Tamed, Size: 9.5" h x 8" w x 4.5" d
Very thin and cheaply made! Same brand sold in Sam's Club in a 3-pack was of much better quality! Steer clear of these!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 29, 2026
W
Verified Purchase
W. Grubbs
West Palm Beach, US
★★★★★ 1
Not sewn together well
Color: Can’T Be Tamed, Size: 9.5" h x 8" w x 4.5" d, Color: Can’T Be Tamed, Size: 9.5" h x 8" w x 4.5" d
Back seam ripped open within the first 30 seconds of giving it to my dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 5, 2026
J
Jeg
Grantham, US
★★★★★ 4
Cute donuts. Not destroyed (yet!)
These squeaky doughnuts are really cute. It’s a bonus that it comes with two. I didn’t realize that when I ordered. I have two dogs and now they won’t fight over a doughnut just kidding one dog is 14 and doesn’t play with toys anymore. The other one is six and loves toys but for some reason he’s not really into this one maybe this will change but for now he only goes after it if I throw it, I’ll update this review to comment on durability if and when he starts playing with the toy, but for now it’s very adorable because it’s just sitting on the floor. Update: he picked one up only because I put it in front of him to take the photo!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 22, 2026

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