SKU: 74657439995

Marketing Management, Global Edition

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Marketing Management, Global EditionStart thinking like a marketer with the gold standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking,

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text's reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab ® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

EAN: 9781292404813
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 16. Auflage, 22016
Erscheinungsjahr: 17.11.2021
Produktform: Kartoniert
Autoren: Kotler, Philip & Chernev, Alexander & Keller, Kevin
Auflage/Ausgabe: 16. Auflage
Seitenzahl/Blattzahl: 608
Fachschema: Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing, Management: Vertrieb und Marketing
Thema: Verstehen
Text Sprache: eng
Verlag: Pearson, Pearson Education Limited
Länge: 273 mm
Breite: 215 mm
Höhe: 24 mm
Gewicht: 1310 gr
Genre: Importe
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SKU: 74657439995

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AC
Birmingham, US
★★★★★ 5
Very good book!
Format: Paperback
Awesome book!
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Reviewed in the United States on March 6, 2026
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Michael
Massapequa, US
★★★★★ 5
This proves the blacks are the real children of "GOD".
Format: Paperback
Once read you will find out what the elites don't want you to know.
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Reviewed in the United States on April 1, 2026
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Amazon Customer
Omaha, US
★★★★★ 4
You will be enlightened
Format: Paperback
Per the author, this book is “intended as a supplement to existing literature on African and Black Hebrew history.” If you are not looking for such, this will not be the book for you. This may be why some reviewers find the book to be a disappointment. What makes this book great is that it is detailed-oriented, factual, and intends to drive points home for the reader. Even more, it sparks your curiosity on the subject matter, as intended. Many of us have been brainwashed and forced into believing historical occurrences that are false and biased so I can understand why some individuals find this book challenging to accept, believe, and understand; however, that’s what makes the book great –it encourages you to research and to come to an educated conclusion. I have been enlightened by this book; however, it is repetitive in some areas. It is not written as most of our “modern” books, following certain standards of writing and, therefore, can be considered challenging to read, but after I finished it I was happy that I did read it because my world has become even larger. Yet, that does not discredit the author or the book itself. This is not your typical book and as it is a supplement, be equipped with a search engine, history books, the bible, and more. I promise that you will see most of the points and historical accounts provided are indeed true.
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Reviewed in the United States on January 14, 2016
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SomeGuy
Bozeman, US
★★★★★ 5
Wow!!!! The Great History Information
Format: Paperback, Format: Paperback
Great book to get into. It tells you the history of the ancient times in Africa and etc. Great book for your collection if you are a book worm.
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Reviewed in the United States on November 8, 2025
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Martha B
San Leandro, US
★★★★★ 5
Great
Format: Paperback
Great read
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Reviewed in the United States on January 24, 2026

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