SKU: 92252092439

Logo Beginnings

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Description

Logo BeginningsUnzhlige Weltmarken darunter Rolex, BMW, Louis Vuitton oder die New York Yankees verwenden heute Logos, die vor mehr als 100 Jahren entworfen wurden. Dennoch gab es bislang noch keine monografische Publikation ber die Ursprnge des Logodesigns jener Zeit. Das Markenzeichen als werbendes und identittsstiftendes Sinnbild von Unternehmen lste ab der zweiten Hlfte des 19. Jahrhunderts traditionelle Symbole wie das Familienwappen ab. Die Darstellungen waren

Unzählige Weltmarken - darunter Rolex, BMW, Louis Vuitton oder die New York Yankees - verwenden heute Logos, die vor mehr als 100 Jahren entworfen wurden. Dennoch gab es bislang noch keine monografische Publikation über die Ursprünge des Logodesigns jener Zeit. Das Markenzeichen als werbendes und identitätsstiftendes Sinnbild von Unternehmen löste ab der zweiten Hälfte des 19. Jahrhunderts traditionelle Symbole wie das Familienwappen ab. Die Darstellungen waren anfangs häufig noch figurativ und entwickelten sich erst im Laufe der Zeit zunehmend zu den abstrakten Zeichen, die aus dem heutigen Alltag kaum noch wegzudenken sind. Autor Jens Müller , vom Wired Magazine als "Logo-Detektiv" bezeichnet, nahm sich historische Warenzeichen-Register, internationale Unternehmensarchive und frühe Designpublikationen vor und förderte mehr als 6.000 Logos aus den Jahren 1870 bis 1940 zutage. Diese beispiellose Sammlung zeichnet die Entwicklung moderner Markenzeichen nach und holt vergessene Entwürfe sowie erste Versionen berühmter Logos ins Bewusstsein. Gegliedert ist der Katalog in vier übergeordnete Design-Rubriken: "Figürlich", "Form", "Effekt" und "Typografisch". Jedes der Kapitel enthält systematische Unterpunkte, die sich an grundlegenden Designparametern wie Kreis, Linie, Überlagerung oder Umriss orientieren und damit einen neuartigen Blick auf bis heute gültige Entwurfsprinzipien freilegen. Neben dem umfangreichen Bildteil enthält der Band eine Einführung von Jens Müller zur Markengeschichte, eine Reproduktion des bebilderten Essays "Wahrzeichen - Warenzeichen" des einflussreichen Designpioniers F.H. Ehmcke (1878-1965), der damit 1921 die erste umfassende Betrachtung zu modernen Firmenzeichen schuf, sowie zehn Fallstudien zu berühmten Marken wie 3M, NBC, Shell oder Olivetti . Dazu kommen zahlreiche rare Abbildungen, welche die teils wechselvolle, teils konsequente Entwicklung im internationalen Logodesign und die Geburt von Corporate Identity sichtbar machen. Logo Beginnings ist nicht nur ein inspirierendes Handbuch für die tägliche Designarbeit, sondern großartiger Lesestoff für jeden, der sich für Sozial-, Kultur- und Firmengeschichte sowie die faszinierende Wirkung von Marken interessiert - und die perfekte Ergänzung des TASCHEN-Klassikers Logo Modernism .

EAN: 9783836582285
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Erscheinungsjahr: 15.01.2022
Produktform: Leinen, Gebunden
Beilage: GER, Hardcover
Autoren: Müller, Jens
Redaktion: Wiedemann, Julius
Edition: MLL
Seitenzahl/Blattzahl: 432
Keyword: TASCHEN; Buch; Grafikdesign; Julius Wiedemann; Jens Müller
Fachschema: Gebrauchsgrafik~Grafik / Gebrauchsgrafik~Design / Grafikdesign~Grafikdesign~Symbol - Symbolik~Absatz / Marketing~Marketing~Vermarktung~Buchkunst / Illustration~Illustration - Illustrator
Fachkategorie: Kunst: allgemeine Themen~Grafikdesign~Flaggen, Embleme, Symbole, Logos~Illustration und Werbegrafik, Marken und Markenkonzepte
Verlag: Taschen GmbH, TASCHEN GmbH
Länge: 382 mm
Breite: 256 mm
Höhe: 47 mm
Gewicht: 3710 gr
Genre: Geisteswissenschaften/Kunst/Musik
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SKU: 92252092439

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4.1 ★★★★★
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Melissa Eagle
Battle Creek, US
★★★★★ 5
Cute backdrop for videos and room separation
Color: Black
Bought this because sometimes you need emotional boundaries AND physical ones. Surprisingly sturdy, looks nice on camera, and makes a room feel more peaceful instantly. Side note I have 2 cats and 2 large dogs and it has took a couple of beatings but did not damage at all!
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Reviewed in the United States on May 16, 2026
M
Verified Purchase
Mia Z. Edwards
Charlottesville, US
★★★★★ 5
Transforming Space: A Tale of Two Stunning Room Dividers
Color: Black, Color: Black
The four-panel screen room divider is absolutely stunning! Unfortunately, the first one the FedEx driver delivered ended up at the wrong address. After notifying Amazon, they promptly sent me a “replacement” room divider through UPS, which arrived right on schedule. Now, I find myself with two beautiful dividers! They both enhance the aesthetic of my home. I informed Amazon that my first room divider magically appeared today in my building’s lobby. I’ve placed one of the new screen dividers in front of an old one, and the modern Roundhill divider really makes my older piece look outdated! The Roundhill screen divider is sleek, bold, and refreshing—I’m in love with it. The second divider serves a practical purpose by hiding my bulky grocery cart, fan, and vacuum cleaner. These items used to clutter my living room closet, making it difficult to access due to the abundance of coats I had stuffed in there. Now, all those items are neatly tucked away behind the elegant Roundhill four-panel screen divider, bringing a sense of order to my space. Thanks, Amazon! ♥️ Thanks, Roundhill! ♥️
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Reviewed in the United States on March 6, 2026
A
Verified Purchase
Ann W
Fort Morgan, US
★★★★★ 5
Beautiful, Sturdy, Well Made, good Value for the money
Color: Black
I don’t know what the bad reviews are about. This is a beautiful, well made 4 panel screen. The screen print appears to be a standard print that is likely the same on every screen they produce (not hand painted by two different people). It is beautiful. Everything about it, including the colors and the screen print image on rice paper, is more lovely than the photos. The wooden frame (black) is solid and sturdy. The hinges are stable and well positioned. When people say lightweight it sounds misleading. It is lightweight enough to easily maneuver but this four panel screen is sturdy and stable. It is slim and tall so someone could conceivably bump into it and jostle it. But no more so than any number of other items in one’s home. I highly recommend this beautiful, lovely, fine piece of home decor. I purchased this as a divider between my work station (office) and my living room. Also, even though there was a slight dent in the package when it was delivered, it wasn’t a deep enough gash to damage the screen. When I pulled the screen from the box my first thought was just how study it is. So very pleased with this purchase.
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Reviewed in the United States on July 16, 2022
N
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Nina
Lowell, US
★★★★★ 5
Beautiful Room Divider
Color: Black
This room divider is so beautiful and elegant yet very functional, study and very well made! I have had many compliments on its beauty and elegance. They have said it is much nicer than blurring my background. Which affects how you look on a teleconferencing meeting. I do zoom meetings at times for my religious meetings when I cannot go in person! And this is exactly what I have needed to obscure my private bedroom space. The size is perfect for my size desk. It covers completely the whole area not showing any of my bedroom to the public. When not in use I fold it up and put it away. It is lightweight and very easy to move around. The height doesn’t make it awkward to move and yet tall enough to obscure my whole background. MORE IMPORTANTLY~NO ASSEMBLY NECESSARY ‼️ You will not be at one moment disappointed by this purchase instead you will love it!💖💕💖
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Reviewed in the United States on December 31, 2024
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Verified Purchase
Dmitrii
Lowell, US
★★★★★ 5
Elegant and Well Made
Color: Mountains and Waters, Size: 4 Panel, Color: Mountains and Waters, Size: 4 Panel
This room divider is very well made and beautiful. It looks elegant and adds a lovely touch to the room. I’m very happy with my purchase.
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Reviewed in the United States on May 24, 2026

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