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Description
Designing for Growth: A Design Thinking Tool Kit for ManagersJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 06/02/2011
ISBN: 9780231158381
Pages: 227
Weight: 1.60lbs
Size: 8.50h x 8.70w x 0.90d
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4.9 ★★★★★
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Product Reviews
★★★★★ 5
Good
Size: 3X-Large, Color: Black
Solid fabric, well made. Did not purchase the ripped version. Better than I expected. A good jacket.
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Reviewed in the United States on May 29, 2026
★★★★★ 5
True to size and length just as the picture
Size: Large, Color: White - Ripped
Very nice jacket my man likes it
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Reviewed in the United States on April 14, 2026
★★★★★ 4
Nicely made.
Size: X-Large, Color: Indigo
This is a nicely made jacket. Several people have commented on how they like the coloration. My only complaint is that it is a bit smaller than advertised. I normally wear XL jackets and shirts, however, this jacket fits very tight. I would recommend getting one size larger than what you normally wear.
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Reviewed in the United States on June 24, 2025
★★★★★ 5
Timeless look.
Great construction and perfect for cooler mornings on the bike.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Awesome fit!!
Size: XX-Large, Color: White - Ripped
Jacket fits well!! I’m 6’3” and 210 and the 2XL was exactly what I needed!! Great purchase!!
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Reviewed in the United States on April 16, 2026