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Description
The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from ItHow companies turn value added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non financial arguments (product features and benefits). On this playing field, the
How companies turn value-added into real profitsThe Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that.
Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer
With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added."
Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.
Binding Type: Hardcover
Publisher: Wiley
Published: 09/03/2004
ISBN: 9780471659501
Pages: 262
Weight: 1.25lbs
Size: 9.10h x 6.30w x 1.00d
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4.3 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 4
For marriage or for life?
Format: Paperback
My fiancé and I bought this book through the recommendation of a friend. We really enjoyed going through this book together as Mr. and Mrs. Chan discuss the importance of Christianity not only in marriage but also in our day to day lifestyles. Before starting "You and Me Forever," my fiancé and I had recently finished "The Meaning of Marriage" by Tim Keller, which I would highly recommend anyone who is interested in getting a fundamental view on marriage in the light of the gospel. Both books are similar in the aspect of this topic, however, "You and Me Forever" was a great book to read because it was not a overly saturated religious book about marriage. This book really challenges the readers to live to not only think of marriage in the light of the gospel but also their daily lives.
So many marriage books are just that, marriage books. Do this, do that, and you will have a successful marriage. This book is unique in the sense of really pushing the reader to dig deeper in their spiritual life. Encouraging the growth in their heart rather than just biblically saturated "go to advice" for a better or stronger marriage.
I would highly recommend this book to anyone, whether you are married, single, young or old. This book gives a great view of what your marriage, life, and heart should look like in the light of eternity!
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Reviewed in the United States on June 4, 2015
★★★★★ 5
Most important marriage book
Format: Paperback
This book is excellent and a must read for every Christian who’s married. This draws our attention off ourselves and even a “great marriage” and focuses our attention and eyes on CHRIST and the mission He gave us.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
It's a beautiful, God-exalting
Format: Hardcover
Still reading this with my wife and meeting up to go over the questions. It's a beautiful, God-exalting, Christ-centered view of marriage and how we are joined together for the mission of God, not just to stare at each other.
An analogy that I always like to use (and I came up with one day randomly) was that my marriage is like a wedding cake. Sure, we bought the cake. Sure, we eat the first slice (and feed each other). But, if that cake doesn't get shared and enjoyed by the people around us, it's not serving it's purpose. In marriage, yes, we serve and love each other first, as is right, but if our marriage is only for us, then I believe we aren't using it the way God intended.
I love Francis and Lisa Chan and this is a great book - not on how to have a great marriage, but how to view marriage in light of eternity and fuel us towards gospel-driven, God-honoring mission. We have only been married two years, but I see now that God is calling us to more, and we want to honor God in all that we do. I will recommend this book to others, but only once I finish the book. I'll update later with a more comprehensive review.
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Reviewed in the United States on January 13, 2015
★★★★★ 5
Excellent Snack but price a bit high
Pattern Name: Strip, Size: 10 Packs (Box)
I do not know how they make these things. But Daisy really loves them. Been buying them for a few years now and they still don't go down in price.
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Reviewed in the United States on June 3, 2026
★★★★★ 1
I Received the Old, Outdated Product
Pattern Name: Strip, Size: 10 Packs (Box)
I have been buying these strips for years and my dog loves them so much that they are the ONLY treat he will eat. I ordered a 10 lb. box that arrived 5/14/26 and received old, brown-labeled product that he won’t touch. I had a white-labeled package left from my past order and he will eat those but not the old, most recently received ones. Thankfully, Amazon issued a refund, but I am hesitant to purchase these again.
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Reviewed in the United States on May 15, 2026