SKU: 21100233545

The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit

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The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to ExitHow do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start up journey begins here. From the bestselling author of The Small Business Start up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy to implement strategies to make your online venture an ongoing success. With a

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

- Assess whether your business idea will work online/digitally
- Choose the right business model for your proposition and avoid wasting time
- Assess demand, viability and uncover untapped needs and gaps in the market
- Build a usable, engaging website and mobile app
- Create a buzz using social networking
- Drive high quality traffic to your site and convert visitors into paying customers
- Use search engine optimization (SEO) and marketing (SEM) tools effectively
- Raise finance and protect your business
- Build and maintain a strong brand
- Recruit and retain a strong team
- Sell the business or find a suitable successor.


Reviews for the book:

"If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch." Nick Jenkins, Founder of Moonpig.com

"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)

"If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended "
Rowan Gormley, Founder and CEO of NakedWines.com

"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." Elizabeth Varley, Founder and CEO of TechHub



Binding Type: Paperback
Publisher: Capstone
Published: 05/07/2012
ISBN: 9780857082855
Pages: 310
Weight: 1.06lbs
Size: 9.19h x 6.37w x 0.66d
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SKU: 21100233545

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Great backpack for transitioning out of diaper bag but not yet ready to fling caution to the wind and leave the house with nothing. The real win on this is the double zipper. Zipping one way only is the worrrrst, and you don’t have to with this. So if you end up getting another one, that’s fine, but do yourself a favor and confirm the double zipper.
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Easy for my 2 year old to carry to her day care . She keeps all her stuffs (12 oz bottle , lunch and snack box, an extra pair of clothes ) in it
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It is the perfect size for any toddler. It is easy to clean. There is a small pouch in the inside to help with organization. My daughter is able to zip it up with out any trouble. Great quality for the cost.
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Waist band and band around thighs are 4/5 because theyre almost nonexistent. That's the kind of underwear/shorts I feel most comfortable in. The shorts are pretty breathable and the only thing I disliked was how short it was, but thats on me. True to size. It wasnt a loose fit but it wasnt super tight.
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I chose a size Large, which I normally wear in women's underwear. I am 5'4" and 158 lbs. The fit was perfect. They stayed put and didn't ride up. The material is soft. Machine wash and dry well. No complaints to speak of.
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