SKU: 22496630856

The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

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Description

The Do It Yourself Lobotomy: Open Your Mind to Greater Creative ThinkingAn Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180 degree Thinking(TM), 100 MPH Method,

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

Binding Type: Hardcover
Publisher: Wiley
Published: 03/20/2002
ISBN: 9780471417422
Pages: 262
Weight: 1.30lbs
Size: 9.10h x 6.10w x 1.00d
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SKU: 22496630856

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Timothy Listenbee
Grantham, US
★★★★★ 5
Nice product
Size: Large, Color: Black
Great fit and great material. Warm as well
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Reviewed in the United States on November 9, 2025
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Patrice Kimmerle
New York, US
★★★★★ 5
Good quality and fit. Lightweight sweater.
Great lightweight sweater. Quality fabric and good fit.
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Reviewed in the United States on December 29, 2025
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MJ
Bozeman, US
★★★★★ 4
Boyfriend liked it, however it has a weird fit
I got this for my boyfriend as he is a fan of this brand's clothes. I got him small and I am glad I did. Although it looks fantastic on him because he is him, the sweater is strangely long and has a weird tough material to it. It is not exactly soft to the touch, and it has a weird stretch. It doesn't feel like other COOFANDY brand turtlenecks he owns, so I was surprised at how stiff the material was compared to those. The color is also a bit more orange in person.
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Reviewed in the United States on December 23, 2023
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R. C. J.
Dallas, US
★★★★★ 5
Ribbing & AComfortable Fit
I stumbled onto this brand as the sizes & sizing were very accurate. The ribbed feature is a blessing as it masks, hides, conceals stains & or body imperfections. I'm a 63 year old grandpa who greets outside in the Midwest at church 50 weeks a year. The warmth, the longer sleeve's and the high & roll up, roll down turtle neck is super cozy. The value is, it looks more expensive than it actually was, I have already ordered another in black. I am 5'8 298# with a 63 inch chest 48 inch waist fits with room to spare.
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Reviewed in the United States on January 23, 2024
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barbara carreno
Birmingham, US
★★★★★ 5
Good 👍
Muy bonito igual ala foto
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Reviewed in the United States on May 12, 2026

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