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Description
Zag: The #1 Strategy of High-Performance Brands"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough today companies need "radical differentiation" to create
"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 09/01/2006
ISBN: 9780321426772
Pages: 178
Weight: 0.65lbs
Size: 7.90h x 5.30w x 0.50d
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Paper plates
Size: 8.5inch-200
They are very good. I got the 8 inche instead of the 10 inche plate because I don’t need a plate that big. I am very happy wit the 8 inche plates.
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Reviewed in the United States on April 18, 2026
★★★★★ 5
easy to reorder and a good price for the quantity.
Size: 8.5inch-200
Paper plates are sturdy and the right size for a lunch. The right quantity too.
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Reviewed in the United States on April 17, 2026
★★★★★ 5
Heavy duty paper plates
Size: 8.5inch-200
Great price and perfect for one person. I also have the small bowls and have put them in the microwave oven!
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Reviewed in the United States on April 18, 2026
★★★★★ 5
Good every day plate
Size: 8.5inch-200
I love these plates. They are the perfect size for a daily meal. The larger one I also purchased and are great for ribs and larger meals. The thickness is comparable to the name brand and can stand up to a plate of well positioned food but I would still hold the bottom.
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Reviewed in the United States on September 18, 2025
★★★★★ 4
The diameter is on the outside measurement not the food area.
Size: 8.5inch-200
These plates were smaller than I expected but they’re still good for sandwiches and such.
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Reviewed in the United States on April 30, 2026