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Description
Confessions of a Graphic DesignerSurviving and thriving in the graphic design, illustration and advertising world 1975 2017 Memoirs and a guide for those who are in the business, about to enter the business and those even thinking about entering the business. This book also contains practical tips and advice from a professional creative director, art director, designer, illustrator and business owner for over forty years. CONTENTS Introduction Technology Advertising The one two three
Surviving and thriving in the graphic design, illustration and advertising world 1975-2017
Memoirs and a guide for those who are in the business, about to enter the business and those even thinking about entering the business.
This book also contains practical tips and advice from a professional creative director, art director, designer, illustrator and business owner for over forty years.
CONTENTS -Introduction -Technology-Advertising-The one-two-three Method-Typography-Outdoor advertising-Direct response advertising-Directory Advertising-Graphic design
-Collateral-Package Design-Illustration-Web design
-Career choices-Employee or self-employed-Business topics
-Appendix and notes
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