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Description
Convergence MarketingOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/03/2009
ISBN: 9780470164938
Pages: 187
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.2 ★★★★★
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Product Reviews
★★★★★ 1
Cheap garbage
Flimsy and not real pipe. Getting real tired of this cheap low quality trash coming from Amazon
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Reviewed in the United States on October 19, 2024
★★★★★ 2
A good idea that didn't work out
The pieces are not labeled at all, the paint on the threads makes it difficult to get a good tight fit between the pieces, and the way the pipes are screwed together there are two opposing corners that always bow in an make it look like it's going to fall in. It's also really difficult to make level.
I really wanted to like this because it fit EXACTLY what I wanted to use it for, but I just can't trust it long term which is why I'm giving it 2 stars.
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Reviewed in the United States on April 5, 2024
★★★★★ 5
Great Display Shelf!
Color: Black Wood 5-tier, Size: 1PC, Color: Black Wood 5-tier, Size: 1PC
This shelf looks great! It fits perfectly within my space and has enough openings to store taller items and allow me to use the light switch behind. The wood is thin but solid and the total build took under 45 minutes.
and is pretty sturdy. It was a little difficult to screw the shelves into the wall but it has held secure since.
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Reviewed in the United States on March 18, 2026
★★★★★ 5
A purchase that exceeded my expectations!
Color: White Marble 5-tier, Size: 1PC
I am really delighted with this marble shelf. From the moment I received it, I knew it was the perfect choice for my business. The quality of the marble is exceptional: elegant, resistant and with an impeccable finish that adds a sophisticated touch to any space. In addition, its design is modern and functional, making it ideal for displaying products or items in an organized and stylish way. Installation was easy and the dimensions fit my needs perfectly. I would definitely recommend this shelf to anyone looking for a durable, beautiful piece of furniture that elevates the aesthetics of their business - a purchase that exceeded my expectations!
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Reviewed in the United States on June 24, 2025
★★★★★ 5
Easy to assemble
Color: Rustic Brown 5-tier, Size: 2PCS, Color: Rustic Brown 5-tier, Size: 2PCS
Very nice and sturdy easy to build, great price!
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Reviewed in the United States on January 20, 2026