SKU: 36588037447

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

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Description

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever evolving consumer culture full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets. This enlightening edition includes new information on: The latest trends in online retail what

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets.

This enlightening edition includes new information on:

-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Binding Type: Paperback
Publisher: Simon & Schuster
Published: 12/30/2008
ISBN: 9781416595243
Pages: 306
Weight: 0.65lbs
Size: 8.30h x 5.40w x 0.90d
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SKU: 36588037447

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NettyB Variety Shoppe
Grantham, US
★★★★★ 5
Durable non see through fabric
Color: Black, Size: 4 Panel-88'', Color: Black, Size: 4 Panel-88''
This room divider is exactly what I need. It is very durable and easy to move around. You can’t see through the fabric. I love it. My reason for purchasing this divider is to use as a divider and as a backdrop holder. And it serves both purposes perfectly. It looks much better in person than on camera. It did have the spots on one side on all of them but in a few days they went away. It foldaway and tucked away easily.
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Reviewed in the United States on December 14, 2025
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Brittany
Natrona Heights, US
★★★★★ 4
Great product
Color: Black, Size: 4 Panel-88''
Love the look of this after it’s put together. It’s pretty sturdy and the connecting clips allow you to shape it different if you need it to fit in a corner. We use this at work so it’s great for the space we use it in. A little hard to store because it doesn’t fold up nicely because of the feet on it but I’m happy with it overall.
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Reviewed in the United States on April 19, 2026
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Lori Z.
Houston, US
★★★★★ 3
Does its job
Color: Black, Size: 4 Panel-88''
For the price the quality is decent. The only thing I do not love is the panels are attached to each other with 3 plastic clips. Only 1 side of the panel is actually attached to wheels. The other side kind of sits on the bar and is held in place with those clips.
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Reviewed in the United States on May 12, 2026
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Linda Kocemba
Lake Worth, US
★★★★★ 5
Worth purchasing
Color: Black, Size: 4 Panel-88''
This is perfect definitely worth the money. It’s very easy to put together. It’s terrible material. The quality and appearance is great. It gives that privacy that you need It’s definitely worth the purchase.
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Reviewed in the United States on March 30, 2026
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Jamie Morgan
Dallas, US
★★★★★ 5
Easy to assemble
Color: Black, Size: 4 Panel-88''
Fairly easy to assemble
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Reviewed in the United States on May 16, 2026

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