SKU: 45629737628

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

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Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful ConsumersBridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.

Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.



Binding Type: Paperback
Publisher: HarperCollins Leadership
Published: 03/03/2020
ISBN: 9781400210008
Pages: 256
Weight: 0.40lbs
Size: 8.30h x 5.40w x 0.60d
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SKU: 45629737628

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Phoenix, US
★★★★★ 5
100% Cotton Pillows .
Color: White, Size: Queen Size Set of 2, Color: White, Size: Queen Size Set of 2
These pillows feel soft and fluffy without being too flat. They provide nice support for the neck and feel comfortable whether sleeping on your side or back. After several nights of use, they still keep their shape well and don’t feel too warm during the night. The set comes with two pillows, which makes it really practical for the bed.
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Westmart
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Luxury Comfort and Perfect Support – Best Pillows Ever!
Color: White, Size: King Size Set of 2
I recently purchased the Serta Hotel collection Pillows White Goose Feather Down Fiber Gusseted, and I couldn’t be happier with my choice! These pillows are the perfect balance of softness and support — plush enough to feel luxurious, yet firm enough to keep my neck properly aligned all night. The gusseted edges really make a difference, helping the pillow hold its shape and look full even after weeks of use. The quality of the materials is excellent — the outer cover feels smooth and breathable, and there’s no feather poking out like with cheaper options. I also appreciate that they fluff back up easily after use, making the bed look hotel-perfect every morning. If you’re looking for comfortable, high-quality pillows that provide great value for the price, I highly recommend these. They’ve truly improved my sleep!
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Kristan P.
Fort Morgan, US
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Good quality pillows
Color: White, Size: Queen Size Set of 2
These are very soft and supportive as advertised. W find them a little too thick for my taste (why I only gave 4 stars), but personal preference is very subjective with pillows. They are well made and high quality, and am happy with my purchase.
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Troy D.
Phoenix, US
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Overall, not that comfortable!
Color: White, Size: Queen Size Set of 2
Only okay. I find these pillows to be heavy, and not very conforming. Overall, not that great.
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Casandra
Whiting, US
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goose down pillows.
Color: White, Size: King Size Set of 2
Since receiving them, these king-size white goose down pillows have truly transformed my sleep. They are incredibly soft and fluffy to the touch, so plush it's hard to believe they hold their shape. Sleeping on them is like lying on a cloud. The 100% cotton cover adds extra comfort: it feels cool to the touch, breathes well throughout the night, and helps me maintain a comfortable temperature while I sleep. Furthermore, the "reinforced fiber" structure is noticeable: after several weeks of use, the pillows retain their support; they don't clump or lose their shape, ensuring consistently good rest. I find they have the ideal balance between firmness and softness: firm enough to support my neck and head, yet plush enough to adapt to my posture without creating pressure. This has improved my nights; I sleep more soundly and wake up with less stiffness in my neck. In short: these pillows combine luxury, comfort, and durability. If you're looking to improve your sleep quality with soft, firm, and breathable pillows—especially in king size—these are perfect. Definitely one of the best investments you can make for better sleep.
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Reviewed in the United States on November 30, 2025

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