SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

Sale price$28.30 Regular price$31.45
Save 10%

Pay in installments of $7.86 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 7 - Aug 12

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 45723567261

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.8 ★★★★★
Based on 7 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
N
Verified Purchase
Nena
Whiting, US
★★★★★ 4
Solid mineral SPF with light coverage effect
Style: SPF 50, Size: 3 Fl Oz (Pack of 1)
I’m used to La Roche-Posay’s chemical sunscreens, so this was my first time trying their mineral version. The texture is actually quite nice for a mineral formula. It spreads evenly and doesn’t feel gritty or chalky. That said, it does take a bit longer to fully absorb compared to chemical SPFs. I’m already very pale, and I still notice a slight white cast. It’s not extreme, but it’s there. To be fair, most mineral sunscreens tend to do this, especially those using zinc oxide and titanium dioxide. Interestingly, on my skin it almost behaves like a very light tinted sunscreen. It slightly blurs and softens the appearance of minor blemishes and redness, which I appreciate on minimal-makeup days. It provides broad-spectrum SPF 50 protection and feels gentle on sensitive skin. I haven’t experienced irritation, pilling, or breakouts. It layers reasonably well over moisturizer but benefits from being applied in thin, well-blended layers, which adds some time to my morning routine so it's a little inconvenient. Overall, it’s a solid mineral option with good protection. Just expect a bit more blending time and a subtle cast.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 24, 2026
W
Verified Purchase
Wiscocojo
Lexington, US
★★★★★ 5
Great for pregnancy (or regular use)
Style: SPF 50, Size: 4.05 Fl Oz (Pack of 1)
I searched far and wide for a safe mineral-based sunscreen for pregnancy. I settled on this one and I was not disappointed. It saved my skin from a lot of sunburn this summer! As other reviewers mentioned, it is harder to rub into the skin and can leave a whiteish tint, but that’s a small price to pay for a pregnancy-safe option.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 22, 2025
R
Verified Purchase
Roni
Birmingham, US
★★★★★ 1
Terrible, look like a ghost
Style: SPF 50, Size: 3 Fl Oz (Pack of 1)
I love La Roche-Posay but unfortunately, I finally came across the first product I truly hate from them. This product is a complete white mask on your face and does not settle in at all. You’ll be walking around looking like a ghost all day and it gave me a mild irritation to my eyes.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 29, 2026
W
Verified Purchase
W.Winters
Belleville, US
★★★★★ 3
Leaves white cast, works okay under makeup.
Style: SPF 50, Size: 3 Fl Oz (Pack of 1)
First time using this sunscreen. I have very sensitive skin and thought since my skin tolerates their cleansers and moisturizers surely it should tolerate the sunscreen. So far so good. It’s very calming on my skin (maybe because of the zinc), but it leaves a noticeable white cast especially if you have dark skin. I wear mine under makeup and have a separate sunscreen from another brand on days where I don’t want to wear makeup. The white cast actually acts as a blank base and helps my foundation to lay well. A tip I learned from makeup artists years ago. Sunscreens that leave a white cast cancels out your natural color and acts as a corrector, concealer and foundation to lay better and look more like skin. Think of it like painting on a blank canvas. The texture is not lotion like and is actually quite thick. make sure to moisturize well before apply this sunscreen. I’ll write an update if I notice any negative issues, but so far I’m content with it because of the purpose I'm using it for.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 23, 2023
I
Verified Purchase
Idane Vazque Acebo
Houston, US
★★★★★ 5
Safe for very sensitive skin
Style: SPF 50, Size: 3 Fl Oz (Pack of 1), Style: SPF 50, Size: 3 Fl Oz (Pack of 1)
It is an excellent choice, especially if you have sensitive skin or want to avoid chemical filters. Minerals such as zinc oxide and titanium dioxide act by forming a barrier that reflects UV rays instead of absorbing them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 13, 2026

recommand products