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Description
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Binding Type: Paperback Publisher: Wiley Published: 12 01 2006 ISBN: 9780470051245 Pages:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Binding Type: Paperback
Publisher: Wiley
Published: 12/01/2006
ISBN: 9780470051245
Pages: 338
Weight: 1.33lbs
Size: 9.18h x 7.48w x 0.73d
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Excellent book
I bought this book for school. It is not a difficult read and I learned so much from it.
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Reviewed in the United States on May 27, 2023
★★★★★ 5
Very clear and easy to understand without too many technical jargons.
I like the author’s writing styles which are clear, direct and easy to understand.
I also like the list of addition resources such as Tictoc, YouTube videos and other online media.
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Reviewed in the United States on June 15, 2022
★★★★★ 5
Textbook
It did what I needed it to. It came pretty quick.
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Reviewed in the United States on July 6, 2023
★★★★★ 5
A great resource for the DNP Student
This book was an expensive requirement but worth it. Solid information for a DNP student.
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Reviewed in the United States on October 1, 2022
★★★★★ 1
Shipped poorly
Format: Paperback, Format: Paperback
Shipped poorly for expensive $100+ book. Flimsy dirty plastic bag over wrap. Arrived damaged.
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Reviewed in the United States on June 3, 2025
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