SKU: 61243249240

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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Description

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Paperback
Publisher: Picador USA
Published: 07/07/2020
ISBN: 9781250619655
Pages: 352
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 61243249240

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AEckert
Bozeman, US
★★★★★ 5
Great purchase
My husband loves this so he has a place to put his phone wallet and keys and always knows where they are. Great idea! Small, keeps you organized, solid, good looking and gets the job done!
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Reviewed in the United States on October 24, 2024
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Darwin
Boise, US
★★★★★ 4
Cool piece
My messy night table looks clean for a few nights, then junk just piles up on top of this tray. But that might just be a me problem
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Reviewed in the United States on May 20, 2026
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Amazon Customer
Lexington, US
★★★★★ 5
Perfect gift!
Bought one of these for my father, and one of these for my uncle for Christmas. They both like how they weren’t flimsy, stayed in place, and kept a minimalistic aesthetic. I like, knowing that they have a place to keep their important belongings as they’re getting older, and seem to be misplacing things often.
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Reviewed in the United States on January 8, 2024
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april forrester
Alexandria, US
★★★★★ 5
Stay Organized in Style:
Yo, this Pocket Deck Black Everyday Carry Tray is straight-up lit, bro! It's the perfect accessory for any dude on the go. Keeps all my essentials organized and ready to grab, and the sleek black design adds a touch of swag. Solid 5-star rating, no doubt!
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Reviewed in the United States on July 3, 2023
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Warren B. Conner
Dallas, US
★★★★★ 3
Not impressed
Not impressed; doesn’t look as good as in the photos. Also, the one I received it not level? I don’t know if it was stored on a shelf incorrectly or it’s it’s a design flaw.
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Reviewed in the United States on July 26, 2025

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