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Description
The Business of InnovationThis is an extremely practical field guide to innovation in the context of the business. A mixture of case histories from Shell and other companies show how to approach innovation for success. Its about the real work. The Business of Innovation is a must read for anyone serious about innovation. Key features: Discusses how to integrate the innovation process with the business Based on unique insights into the innovation process Provides a deep insight
ÒThis is an extremely practical field-guide to innovation in the context of the business. A mixture of case-histories from Shell and other companies show how to approach innovation for success. ItÕs about the real work. ÔThe Business of InnovationÕ is a must read for anyone serious about innovation.Ó
Key features:
- Discusses how to integrate the innovation process with the business
- Based on unique insights into the innovation process
- Provides a deep insight into technology-driven business
Dr. F. van Looij worked for Shell in a variety of roles from 1994 onwards, in Technology, Marketing and Strategy, in both the Netherlands and the United Kingdom. The author possesses a MBA in General Management and a Ph.D. in Chemistry.
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