SKU: 65506731385

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

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American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.

Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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SKU: 65506731385

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Kaylynn02
West Palm Beach, US
★★★★★ 5
Perfect!
Size: X-Large, Color: White
Fits perfectly! Size is accurate and it’s not short at all. I love it.
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Reviewed in the United States on June 4, 2026
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Patricia L. Anderson
Cuba, US
★★★★★ 5
White jean jacket
Size: X-Large, Color: White
Perfect short Jean jacket. Very comfortable with the stretchy fabric. Throw on over a t shirt with jeans or with a casual dress. Great quality fabric and love the white color
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Reviewed in the United States on May 20, 2026
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Kari S. Rambo
Carnegie, US
★★★★★ 5
Cute jacket
Size: Small, Color: White
Nice jacket. Cute style and well made.
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Reviewed in the United States on May 9, 2026
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Rayelene A.
Belleville, US
★★★★★ 2
Jacket is extremely large
Size: Medium, Color: Classic Light Wash
Runs big, the arms look and feel like they are from a MALE PATTERN AND STICK OUT LIKE IM A MALE BODYBUILDER. Back is very large , too much fabric… the entire jacket. It looked ridiculous on a woman.
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Reviewed in the United States on June 12, 2026
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Scarlet
Lowell, US
★★★★★ 4
Nice jacket but missing inner pockets
Size: X-Large, Color: Classic Light Wash, Size: X-Large, Color: Classic Light Wash
This denim jacket has a good color and design that's makes this noticeable when you do wear it. The shape is like any other denim that's out there and the size is true to fit. There front pockets with decent depth however there's no inner pocket which is a bummer as that's always a nice feature to have. It's not the softest material but it denim and will be durable.
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Reviewed in the United States on April 29, 2026

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