SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
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SKU: 69695564437

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Jedata
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Color: Blue-ice Plus, Size: Queen(Pack of 2)
Nice and cooling but it’s so slick my pillow sheet doesn’t want to stay on.
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Jute
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Foam Mattress NEEDs Foam Pillows
Color: Blue-ice Plus, Size: King(Pack of 2), Color: Blue-ice Plus, Size: King(Pack of 2)
10 stars!! Quality foam, structure & price. Best bang for my buck.    HRV, readiness & total sleep score metrics increased drastically this week.  See screenshot :) Support: Molds and cushions every crevice under my neck and above shoulders. So comfy  Size: Adjustable loft but king length is perfect to hug and rest your head.  Love love love. The 1st 2 nights were uncomfortable with pillow as is, first night I was up at 3am half asleep pulling foam out but wasn't enough. The second night at 2am I pulled out more stuffing. I was getting frustrated..  my Oura ring showed both nights I was awake every hour.  Not good.  Before the 3rd night I pulled enough to fill the bag the 2 pillows arrived in. Boom -8hrs sleep and for the first time ii years I achieved 17% Deep sleep.  Huge. Weight: Perfect weight with adjustment. Squishy and molds to b the contour of my neck and shoulders Softness: Like the baby bear.. just right.   Comfort: Very comfortable after removing 30% foam in both pillows. I actually now have enough to make a 3rd pillow, replace old foam, or adjust OGs, Still to early to measure.  If you have a foam mattress that contours your body but not your head you'll end up with neck and/or back pain from head being elevated- not sinking/molding the body into a foam mattress. 
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c.laff
West Palm Beach, US
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These are not sized correctly - beware
Color: Blue-ice Plus, Size: King(Pack of 2), Color: Blue-ice Plus, Size: King(Pack of 2)
Edit: I was going to return these pillows but the seller contacted me and offered a full refund due to the size issue without having to send the pillows back. I am happy with this and happy to keep them on a spare queen size bed as they really are nice pillows. Just the wrong size. pros: they are a nice pillow and the cooling feature is really great, and you can adjust to your liking cons: absolutely wrong size. Ordered King, tag says king, all measurements on listing and tag say 20x36, in reality they are more like 20x30. Definitely Queen pillows being sold as King. I did not see any reviews at first about size issues but after I got these and did a search it does look like others have had the same problem. A shame, would have given them a great review if they were the correct size
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Leah Ann Dillin
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Belleville, US
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Color: Blue-ice Plus, Size: Queen(Pack of 2), Color: Blue-ice Plus, Size: Queen(Pack of 2)
These cooling pillows are very soft and provide excellent support for your head and neck. They are adjustable by taking our the stuffing if you need them to be more flat or less firm. The look great and comes in a pack of two which is a great value. During use, I did notice they have great shape retention and it does not take them long to return to their fluffy full shape. I am a hot sleeper and these do keep your head cool - just be aware using a pillow cover does reduce the cool ability but this allows you to adjust for weather like during winters to add a pillow case for extra warmth. Very happy with this purchase and got a second set to replace my old pillows.
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