SKU: 70369092948

ASFOETIDA/ HEENG

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Description

ASFOETIDA/ HEENGAsafoetida, popularly known as Hing Heeng in Hindi, is a quintessential spice in Indian cooking, giving it a distinct savoury (umami ) Indian flavour! It is a potent spice that can transform a humble dish into something magical. Heeng has a strong pungent smell, which turns into a musky aroma when cooked, which adds a delicate flavor to dishes when cooked with other spices. How special is that!! Our heeng is pure & potent, so please use carefully.

Asafoetida, popularly known as Hing/ Heeng in Hindi, is a quintessential spice in Indian cooking, giving it a distinct savoury (umami ) Indian flavour! It is a potent spice that can transform a humble dish into something magical. Heeng has a strong pungent smell, which turns into a musky aroma when cooked, which adds a delicate flavor to dishes when cooked with other spices. How special is that!!

Our heeng is pure & potent, so please use carefully. Just a pinch is enough. It is almost 10 times more potent that commercial store ones. We do not add any gluten to our heeng. 

It is made from the dried resin of the ferula root, that grows only in Northernmost India, Afghanistan & Iran. It is extensively used in Indian & Middle Eastern Cuisines. A pungent spice, Asafoetida, packs a powerful flavor; a small pinch of pure Asafoetida is equivalent to 10 onions/garlic cloves. So it is used as an alternative for those sensitive to consuming garlic and onions. 

Add it to your dishes for a distinctly 'umami' and Authentic Indian Flavor & Aroma. Use it days, curries, vegetable stir fry, gravies and more. 

HOW TO COOK WITH HEENG

The most important thing to remember is not to add the pieces of heeng directly to the dish, as it often results in uneven mixing which leaves an undesireable pungent aftertaste in the mouth!

 1. The most popular way of using heeng is to roast a bit of heeng in hot oil/ghee for 5 to 10 seconds and then add the other spices & ingredients. You should be quick in doing this as heeng can burn easily. You can then add this tempering to your soups, dals, curries, saute.

2. Fine crush the heeng and blend it into a smooth paste with water before adding it to the dish. So it mixes evenly with the dish while bringing out the deep flavours.

3. You can steep it in hot water for 3-4 minutes, till it is evenly dissolved. This heeng broth/water can be used as a base for a curry like sambhar , soup or cook your greens in it. Again just remember to use just a dash!


 

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SKU: 70369092948

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4.3 ★★★★★
Based on 23 reviews
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Yulong Zhao
Louisville, US
★★★★★ 5
Perfect latex pillow
Size: Queen Size
I’ve been using the pillow for about a week, and I’m really happy with it so far. It’s soft and bouncy but still gives enough support for my neck, which is hard to find in a pillow. When I first received it, there was a slight odor from the new materials, but it went away after about two days, so it wasn’t a big deal at all. What I noticed right away is how it kind of molds to your head and neck without feeling too firm. It’s definitely more supportive than regular foam or down pillows, but it’s not stiff at all. I also like that it stays cool throughout the night—I never wake up feeling overheated. Overall, it’s a solid choice if you’re looking for a pillow that’s soft but not too soft, with enough support to keep your neck comfortable. Definitely worth trying if you’re picky about pillows like I am.
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Reviewed in the United States on January 13, 2025
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Rachel Merton
Bozeman, US
★★★★★ 5
Our favorite pillows & we're picky!
Size: Queen Size
My whole family love these pillows, & we are picky pillow people! They are comfortable through the whole night & I get the best nights sleep. We even put them in our AirBnB house & guests ask where they can buy one. I highly recommend. They are soft on your head but still supportive.
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Reviewed in the United States on May 23, 2026
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Jowheel1
Draper, US
★★★★★ 5
Excellent pillow
Size: Queen Size
I have now been using this pillow for 6 months and I’m very pleased with my purchase. It’s all one piece, not shredded material that shifts. Stays exactly the same shape. Bouncy & not too thick or thin. Stays cool. I don’t plan on ever using any other kind. I sleep so well and no neck pain.
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Reviewed in the United States on May 17, 2026
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BBS
Fort Morgan, US
★★★★★ 5
The PERFECT Pillow!
Size: Queen Size
As I grow older, I was waking up with a sore neck. I tried a variety of pillows including feather, fiberfill and memory foam, but Latex was the best by far. Now to find the perfect Latex pillow... First I tried Dunlop Latex but found it too firm. Then I tried 2 different Tatalay Latex. One was soft until my head sunk down, then it became too firm. The second one, this one, was PERFECT. Soft but not too soft, and my head never bottoms out. Feels like my head is floating on air. And no rubber odor. There is a slight scent initially but it isn't unpleasant. I've been sleeping on this pillow for 10 days now and have never slept better. I don't find that it's any warmer than any other pillow. The pillow comes with a nice soft stretchy cotton cover. (I purchased a spare pillow for the future).
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Reviewed in the United States on July 15, 2025
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Brady B.
Dallas, US
★★★★★ 4
Very Nice for Back Sleeping but Not the Side
Size: Queen Size
For laying on the back,this pillow is dreamy.Some support,but also very soft.Side sleeping feels different.It's like my face being on a balloon,held there,without much ability to move.
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Reviewed in the United States on April 3, 2025

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