SKU: 70991728218

Growth IQ: Get Smarter about the Choices That Will Make or Break Your Business

Sale price$22.18 Regular price$24.65
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 13 - Jul 18

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Growth IQ: Get Smarter about the Choices That Will Make or Break Your BusinessA WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple but easily misunderstood paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these

A WALL STREET JOURNAL BESTSELLER

Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.

Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.

Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.

Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance:

* Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream.

* Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.

* Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.

Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

Binding Type: Hardcover
Publisher: Portfolio
Published: 08/14/2018
ISBN: 9780525534402
Pages: 352
Weight: 1.20lbs
Size: 8.90h x 6.40w x 1.30d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 70991728218

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.3 ★★★★★
Based on 1011 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
B
Verified Purchase
Benjamin
Draper, US
★★★★★ 5
Chemical Guys Total Interior Cleaner & Protectant 16oz
Size: 16 Fl Oz (Pack of 1), Style: Fresh
A True All-in-One Interior Cleaner That Delivers The Chemical Guys Total Interior Cleaner & Protectant has quickly become one of my favorite detailing products. If you’re like me and want one product that can handle multiple surfaces inside your car, this is about as close to perfect as it gets. It’s versatile, effective, and safe to use on just about everything, which makes it a huge time-saver compared to juggling several specialized cleaners. What stands out most is the versatility. I’ve used this on my dashboard, touchscreen, center console, door panels, leather seats, steering wheel, and even glass with excellent results. It wipes away dust, light dirt, fingerprints, and smudges with ease, and it doesn’t leave behind streaks or any sticky residue. The finish is clean and natural—there’s no over-the-top greasy shine, just a subtle, refreshed look that makes the whole interior feel new again. Another highlight is the built-in UV protection. Living in a sunny area, I’ve seen dashboards and plastics fade or crack over time. Knowing this cleaner has UV blockers gives me peace of mind that I’m not just cleaning but also protecting the surfaces from long-term damage. That’s a major plus that many other interior cleaners don’t provide in one step. The scent is another nice touch. It has a fresh, light smell that makes the car feel clean without being overpowering or artificial. Some cleaners leave behind strong chemical odors, but this one is subtle enough that it doesn’t clash with air fresheners or linger too heavily after use. Application is simple. Spray it directly on the surface or onto a microfiber cloth, wipe, and you’re done. It doesn’t streak screens or glass, which honestly surprised me the first time I used it—I expected at least some hazing, but it left my infotainment screen spotless. It’s also gentle enough that I don’t worry about damaging sensitive areas like electronics or leather. In terms of performance, I can’t really find any negatives. For deep stains or heavily neglected interiors, you might need more specialized products, but as a general maintenance cleaner, this is exactly what I want. It keeps the whole car interior looking clean and well-maintained without having to carry around a shelf full of different sprays. Overall, the Chemical Guys Total Interior Cleaner & Protectant is a must-have for anyone serious about keeping their car in great condition. It’s versatile, easy to use, smells pleasant, and adds UV protection on top of cleaning power. I’d recommend it to anyone—from casual car owners who just want a quick wipe-down solution to enthusiasts who detail regularly. For me, this is a solid 5-star product—an all-in-one solution that lives up to its promise and makes interior detailing faster and easier.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 9, 2025
J
Verified Purchase
jacqueline
Natrona Heights, US
★★★★★ 5
Worth it.
Size: 16 Fl Oz (Pack of 1), Style: Fresh
Love this products. Regret not getting this sooner or even the kit. But super good, and actually smells pretty good no harsh chemical smell. Removed any stained I had with such easy. Which made application easy, just spray on microfiber towel and wipe away. A little expensive but again my fault for not going with the kit.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
D
Verified Purchase
Dennis
Cuba, US
★★★★★ 5
Consumer
Size: 16 Fl Oz (Pack of 1), Style: Fresh
It’s just a great cleaner no residue you don’t need a lot of it. No weird or funky stink to it. It just cleans.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
Y
Verified Purchase
ym
Houston, US
★★★★★ 3
Not effective as a cleaner
Size: 16 Fl Oz (Pack of 1), Style: Fresh
If you’re looking for a cleaner, this ain’t it. It’s about as effective as water on plastic.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 25, 2026
A
Verified Purchase
Ashe
Belleville, US
★★★★★ 5
Streak free and quick drying. Big and pricy but worth it.
Size: 1 Pack (24" x 36")
Great for drying off your car especially in places where the water pools. Streak free and covers a lot of area. It’s big and versatile- it would work as a pet drying towel too. Soft and good quality. Great gift for a car buff. Not cheap but man does it cut down on drying time.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 29, 2026

recommand products