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Description
Selling the Invisible: A Field Guide to Modern MarketingSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll up your sleeves, jargon free, accessible style, such as: Greatness May
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Binding Type: Paperback
Publisher: Grand Central Publishing
Published: 03/20/2012
ISBN: 9780446672313
Pages: 247
Weight: 0.45lbs
Size: 7.40h x 5.00w x 0.80d
Review Citations: Library Journal 12/01/2015 pg. 54
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4.5 ★★★★★
Based on 5 reviews
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Product Reviews
★★★★★ 5
Great Substitute for Dr. Jart Dis-A-Pore
I did a ton of research after my tried and true Dr. Jart's Dis-A-Pore was discontinued. There are rumors that it will return but I'm reluctant to believe that. This product was recommended as a substitute after much research and I thought it was worth a shot. This is the real deal. I was a light-medium with dr Jart and I am the lighter version of this product. I love how it feels on my skin, it's like a matte velvet. I am definitely acne prone even as I approach 30 and redness occurs often. I'm very pleased with how natural and yet polished this product makes me feel and look.
My only complaint would be that $30 is pretty steep for 1 ounce of the product. However, it works and that's what is most important to me!
Update: I've had this product for almost 6 months and wear it almost every day - I would say a little goes a long way and that $30 is totally reasonable considering how long it has lasted!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 6, 2019
★★★★★ 5
Not greasy and no fragrance
Style: Updated Formula
Excellent moisturizer for my sensitive skin.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026
★★★★★ 5
Great lotion for very dry skin
Style: Updated Formula
I had a laser done on my face and the products they gave me weren't working. This came highly recommended so I gave it a try. I'm very glad I did! It moisturized my face really well without appearing greasy.
I used the rest when my face got dry from winter (in th midwest).
Felt very rich and smooth. Medium thickness.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 19, 2025
★★★★★ 5
Helps repair skin barrier
Style: Updated Formula
This stuff is amazing! It has drastically helped repair my skin barrier. I had a flare up of dermatitis right before an important event and this helped clear it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026
★★★★★ 5
Great Product
Style: Updated Formula
I will purchase this again. very gentle on the skin and moisturizes.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 14, 2026
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