SKU: 73635439534

The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

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Description

The Sales Advantage: How to Get It, Keep It, and Sell More Than EverNow, for the first time ever, the time tested, proven techniques perfected by the world famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate

Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie(R) sales training program are available in book form.

The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view.

Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful--a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:
- How to find prospects from both existing and new accounts
- The importance of doing research before approaching potential customers
- How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)
- How to reach the decision makers
- How to sell beyond questions of price

The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities.

The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Binding Type: Paperback
Publisher: Free Press
Published: 03/16/2013
ISBN: 9780743244688
Pages: 304
Weight: 0.90lbs
Size: 8.90h x 5.90w x 0.80d
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SKU: 73635439534

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M
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Makayle K.
Houston, US
★★★★★ 5
Cute and funny
I got this as a birthday gift for my boyfriend’s sisters dog, and she loves it! It’s very cute to see her run around with it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 3, 2026
S
Verified Purchase
Sharon r Hatch
Belleville, US
★★★★★ 5
Only “tough” toy my Doberman loves!
Pattern Name: Octopus
Not indestructible, but last a good long while. Definitely worth the money and lasts longer than any other plush toys we’ve had (which is all my dog will play with). It’s for sure my Dobermans favorite, I’ve ordered probably 10 at this point. He gets the stuffing out after a month or two and we open a new one. He’s picky with toys, either destroys them or ignores them, but he never gets bored with his octopus! 🐙 He sneaks one outside once in a while and the neighbor’s dogs steal it. They love it too and thankfully can’t destroy before I retrieve it.
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Reviewed in the United States on December 22, 2025
C
Verified Purchase
Christina
Charlottesville, US
★★★★★ 5
Great for a Pitball
Pattern Name: Octopus
I have a Pitbull and she absolutely loves this toy. I always wait a while before giving a review. She has had this toy Since the beginning of July and she is still playing with this toy. It does have little holes but it is still going. She loves it. Playing tug of war with her. I also take it and wrap it around her collar and watch her dance around trying to get it out(I don't leave it there long). This a great buy. I also bought and extra one so when this one does finally dies she will have another. The material is strong, The sound is about normal for a squeaky toy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 30, 2025
R
Verified Purchase
Robert
Omaha, US
★★★★★ 3
Cute, but not tough enough.
Pattern Name: Octopus
This toy is cute, my pug loves it, and I like how the legs are strong but the top of the octopuses head isn't tough enough which is worrisome because thats where the squeaker is. It might work out for a smaller dog though.
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Reviewed in the United States on June 12, 2026
M
Verified Purchase
Millie
Cuba, US
★★★★★ 5
Fun Resilient Chew Toy
Pattern Name: Octopus
I have a boxer/pit mix and she loves this! I bought it 4 months ago and it’s still going strong so I know it’s quality made and perfect for dogs that like to chew and play tug of war. It has been chew resistant for my girl and she loves the little squeak. I just throw it in the washer when I wash her bed. Great value and a safe toy that’s a good size for a medium to large dog.
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Reviewed in the United States on May 4, 2026

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