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Description
Nature's Variety Instinct Be Natural Chicken & Brown Rice Recipe Dry Dog FoodNatural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage free chicken and never contains filler, corn, wheat, soy or by product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze dried raw chicken raising the bar in nutrition and taste. Features Cage free chicken is our first ingredient, making real animal proteins are our #1 and
Natural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage-free chicken and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw chicken - raising the bar in nutrition and taste.
Features
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Cage-free chicken is our first ingredient, making real animal proteins are our #1 and #2 ingredients followed by hearty whole grains
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No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colors or preservatives
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Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
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We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
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Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals
Ingredients
Chicken, Chicken Meal, Barley, Sorghum, Oatmeal, Brown Rice, Chicken Fat (preserved with Mixed Tocopherols), Turkey Meal, Ground Flaxseed, Natural Flavor, Salt, Fish Meal, Carrots, Potassium Chloride, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Dried Yeast, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze-Dried Pollock, Yeast Culture, Dried Lactobacillus acidophilus fermentation product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Pumpkin Seeds, Rosemary Extract.
Guaranteed Analysis
Crude Protein (min): 25.0%, Crude Fat (min): 14.0%, Crude Fiber (max): 5.0%, Moisture (max): 10.0%, Vitamin E (min): 100 IU/kg, *Omega 3 Fatty Acids (min): 0.5%, *Omega 6 Fatty Acids (min): 2.4%, *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Feeding Guide
Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet. Daily Feeding Guidelines (standard 8 oz dry measuring cup): Adult Maintenance (cups per day): 5-15 lb: ½ - 1 ¼ cups; 16-25 lb: 1 ¼ – 1 ¾ cups; 26-50 lb: 1 ¾ - 3 cups; 51-75 lb: 3 - 4 cups; 76-100 lb: 4 - 5 cups Weight Loss (cups per day): 5-15 lb: ¼ - ¾ cup; 16-25 lb: ¾ - 1 cup; 26-50 lb: 1 - 1 ¾ cups; 51-75 lb: 1 ¾ - 2 ½ cups; 76-100 lb: 2 ½ – 3 ¼ cups Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above. Dogs Greater Than 100 lbs: Add up to 3/4 cup for every 20 lbs. Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day. Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.
Caloric Content/kg
3589
Caloric Content/kg UOM
kcal/kg
Caloric Content
395
Caloric Content UOM
kcal/cup
Life Stages All Lifestages
Transition Instructions
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
Complete & Balanced Statement
Instinct Be Natural Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
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Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.7 ★★★★★
Based on 24 reviews
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Product Reviews
★★★★★ 5
Durable Enough for Strong Jaws
I’ve gone through many toys that my dog destroys in minutes. This one has held up way better. The material feels tough, yet safe for chewing. I use it both indoors and outside, and it’s easy to rinse off when dirty. It’s been a relief to find something that can last longer in daily play.
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Reviewed in the United States on September 23, 2025
★★★★★ 5
Long lasting and safer alternative to sticks
Color: Dogwood & Calming, Size: Medium
These are great, very durable, and have lasted a very long time. Much safer for my dogs than the random sticks they find in the yard. They do get shorter with chewing eventually, but they don't break off in little chunks like I've seen with some nylon chews, and they don't splinter like wood. Medium size works well for both my 16 lb Cavalier and my 60 lb Pyrenees/Golden mix. They're both moderate-to-aggressive chewers, though size obviously affects how much damage they can do.
I wish you could buy the hemp chew separately because that one is very much a favorite in my house, so after 2 years and 2 purchases, I have barely any left of the remaining hemp chew, but still 2 of the dogwood chews that neither dog is as interested in anymore. I'd love to buy a couple more of just the hemp one.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
Your dog will thank you.
Color: Dogwood & Fresh Breath, Size: Large
My dogs loves to chew on these. They make a small mess but not as bad as other chews. They are food for keeping teeth clean.
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Reviewed in the United States on May 31, 2026
★★★★★ 5
Nice chew toy
Color: Dogwood Mushroom, Size: Medium, Color: Dogwood Mushroom, Size: Medium
Super durable and puppy loves it. It was a bit hard for her at first but now at 5 months it’s one of her favorite things to gnaw on! It is heavy for the size but seems to be great quality and has given many hours of chew time with minimal wear.
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Reviewed in the United States on March 12, 2026
★★★★★ 4
Long lasting
Color: Dogwood & Calming, Size: Medium
My dogs love these bones.
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Reviewed in the United States on March 25, 2026