SKU: 79006151846

Creative Strategy: A Guide for Innovation

Sale price$15.26 Regular price$16.96
Save 10%

Pay in installments of $4.24 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 5 - Aug 10

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Creative Strategy: A Guide for InnovationWilliam Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step by step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.

Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"--just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens.

Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Binding Type: Paperback
Publisher: Columbia Business School Publishing
Published: 09/09/2014
ISBN: 9780231160537
Pages: 176
Weight: 0.50lbs
Size: 8.90h x 6.00w x 0.50d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 79006151846

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.4 ★★★★★
Based on 9 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
G
Verified Purchase
Gerry Cloyd
Houston, US
★★★★★ 5
Great Product
Pattern Name: Plastic Spoons
Thank you as order.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 13, 2026
A
Verified Purchase
Angelica
West Palm Beach, US
★★★★★ 5
Empaques individuales
Pattern Name: Plastic Spoons
Estás cucharas son excelentes porque ya vienen en su empaque individual . La calidad es buena , hay otras que son más fuertes que esta pero aún así no está mal por el precio .
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 9, 2026
J
Verified Purchase
Jose Lopez
Phoenix, US
★★★★★ 5
Great affordable product
Pattern Name: Plastic Spoons
These spoons are perfect for our acai shop! They are always high quality, and the price point is perfect. They aren't flimsy or cheap like others you find.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 24, 2025
J
Verified Purchase
J Mundell
Natrona Heights, US
★★★★★ 4
Useful Yet Flimsy
Pattern Name: Plastic Spoons
Great for cereal, soups, easy to eat items. Too flimsy for hard ice cream or anything that needs a similar slice or scoop.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 15, 2022
M
Verified Purchase
Mayra A Torres
Carnegie, US
★★★★★ 5
Cucharas con cubiertas
Pattern Name: Plastic Spoons
Son de muy buena calidad y precio
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 13, 2025

recommand products