SKU: 79955907994

The Zigzag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your Life

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The Zigzag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your LifeZigzag Your Way to Success Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town as the crow flies? Of course not Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line In The Zigzag Principle, Rich Christiansen applies a

Zigzag Your Way to Success

Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town--as the crow flies? Of course not Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line

In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives.

Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he's charted all the zigs and zags you'll encounter. In The Zigzag Principle, he documents everything he has learned, including how to:

  • Identify your destination
  • Create a defined set of values to help you as your business finds its way
  • Add resources and hire the right people, as you turn the cash you have into fuel for more
  • Replicate your successes to bring your product to the masses
  • Protect your resources, your family, and your sanity

The simplicity of a straight line can be seductive. But it's not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to "bootstrap," and to be able to take advantage of multiple opportunities. What it delivers is success--in business and in life--far beyond your initial plans and dreams.

Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated--all while living a life of balance.

Praise for The Zigzag Principle

"Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious."
--Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People

"Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America's prosperity once again."
--Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners

"The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90 percent and eliminate so much of the stress that business owners face."
--Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows

"The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle "
--Curtis Blair, cofounder and general manager, Froghair

"Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong."
--Roy H. Williams, author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy

"I don't believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you've already made some mistakes then you'll find The Zig Zag Principle to be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship."
--Jeffrey Eisenberg, author of the New York Times and Wall Street Journal marketing bestsellers Call to Action and Waiting For Your Cat To Bark?

"Entrepreneurs, you need not fear failure anymore With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book."
--Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc, Dallas, Texas

"The Zigzag Principle isn't feel-good fluff--it is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to."
--Moe Abdou, Principal and founder, 33 Voices

"The Zigzag Principle is more powerful than the 'release and iterate' mentality which is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, The Zigzag Principl will keep folks like me out of financial hot water."
--David McInnis, founder of PRWeb.com and founder and CEO of Cranberry LLC, Venture Partners

"Most entrepreneurs find it complicated and difficult to build their businesses. Rich has done a masterful job with The Zigzag Principle to make complex things simple and the difficult easy--and it works It will help you get where you want to be with more confidence and certainty."
--Murray Smith, New York Times bestselling coauthor of The Answer and CEO of MainStreetMentor.com

"Whether you are a parent, an entrepreneur, a factory worker, or a middle manger, The Zigzag Principle will provide you with a framework and a formula that will empower you to make changes in your world you had never felt were possible."
--Joseph Grenny, New York Times bestselling coauthor of Influencer: The Power to Change Anything

"The Zigzag Principle delivers the epiphany of the decade for business owne

Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 10/04/2011
ISBN: 9780071774581
Pages: 198
Weight: 1.10lbs
Size: 9.10h x 6.20w x 0.90d

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4.2 ★★★★★
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rilakk
Omaha, US
★★★★★ 4
Fun read
Format: Kindle
I'm not really into mafia books but I love Roxy Collin's other series so I decided to give it a try. It had the same great romance, spice, swoon-worthy characters and exciting plot that are her signature. Arben was my favorite, although it was a bit sudden how quickly he changed from ignoring her to wanting to be pack. There were almost too many twists/layers of lies to keep track of but I'm looking forward to reading the other books. The only thing that detracted from the story for me was the need for a bit more proofreading. It was mentioned that Kelly is a female and male at different points, leading me to think she changed her mind at some point about the character's gender but didn't go back and edit it to align in all places. Like another reviewer pointed out, step siblings are different than half siblings. They are incorrectly referred to as step siblings because they (allegedly) share the same biological dad. There are a few other typos as well but those aren't a big deal.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 18, 2025
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Verified Purchase
Carmen Alicea
Waukegan, US
★★★★★ 5
Stepbrothers, Secrets, and Sizzling Heat
Format: Kindle
Twisted Lies by Roxy Collins is a wild ride through family secrets, amnesia, and a steamy stepbrother romance. When Kelly discovers her life is built on lies, she ends up tangled with three alpha stepbrothers and an assassin who once helped her through a heat. The tension? Off the charts! The heat is real, and the complications are messy in the best way. Full of twists, secrets, and fated mates? You'll be hooked from page one! Love omegaverse drama with a dash of taboo? This one's for you!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 10, 2024
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Verified Purchase
Ashley
Waukegan, US
★★★★★ 3
Good read
Format: Kindle
The book has some good twists and turns, but truthfully I was so confused on some things. It didn't have a good flow for me personally. Not sure if it's due to typos or using him/her wrongly, but I thought Kelly was both a guy and a girl. Actually I still don't know, and it made me incredibly frustrated. It would refer to Kelley as him or he, and then again in another part of the story as her she and sister. On to the next book, I hope there is some clarity and a smoother flow. This is a slow burn, and I just don't know how much I care for the Alphas yet. Idk if I recommend.
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Reviewed in the United States on February 8, 2023
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Verified Purchase
75_SweetestBook
Lexington, US
★★★★★ 5
the lies
Format: Kindle
This is amazing fast pace read that is full of plot twists and lies that keep getting bad. This is a story we’re a omega has been lied to by her mother and finds out that someone is slowing dieing. 3 alpha take the omega and feed her more lies so they can use her against her father so they can find their mate Kelly. This is a dark read and ends in a cliffhanger and so good.
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Reviewed in the United States on June 13, 2023
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Verified Purchase
trinityknt7
Lowell, US
★★★★★ 4
Hot twists
Format: Kindle
This will keep you on your toes toes in a hot twisty mess. You want to love, hate and root for whom is the big question. I’m quickly getting the next book because it ends on a cliffhanger and damn, it’s got me ready to tear into it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 16, 2026

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