SKU: 38128495160

When Genius Failed

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When Genius FailedBy: Roger Lowenstein A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.The New York Times NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEK In this business classicnow with a new Afterword in which the author draws parallels to the recent financial crisisRoger Lowenstein captures the gripping roller coaster ride of Long Term Capital Management. Drawing on

By: Roger Lowenstein     
“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”—The New York Times

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEK

In this business classic—now with a new Afterword in which the author draws parallels to the recent financial crisis—Roger Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management. Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall.

When it was founded in 1993, Long-Term was hailed as the most impressive hedge fund in history. But after four years in which the firm dazzled Wall Street as a $100 billion moneymaking juggernaut, it suddenly suffered catastrophic losses that jeopardized not only the biggest banks on Wall Street but the stability of the financial system itself. The dramatic story of Long-Term’s fall is now a chilling harbinger of the crisis that would strike all of Wall Street, from Lehman Brothers to AIG, a decade later. In his new Afterword, Lowenstein shows that LTCM’s implosion should be seen not as a one-off drama but as a template for market meltdowns in an age of instability—and as a wake-up call that Wall Street and government alike tragically ignored.

Praise for When Genius Failed

“[Roger] Lowenstein has written a squalid and fascinating tale of world-class greed and, above all, hubris.”—BusinessWeek

“Compelling . . . The fund was long cloaked in secrecy, making the story of its rise . . . and its ultimate destruction that much more fascinating.”The Washington Post

“Story-telling journalism at its best.”The Economist
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SKU: 38128495160

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Melissa
West Palm Beach, US
★★★★★ 5
Healthy and delicious
Flavor Name: Variety Pack, Size: 12 Fl Oz (Pack of 12)
Let’s compare to Alani! I was a HUGE Alani consumer, wanted something healthier, tried more energy drinks than I can count until I ended up HERE with Bloom! I am very happy about these :) These have 180mg of green tea caffeine, Alani has 200mg. After switching from Alani to less mg caffeine energy drinks; I cannot handle an Alani anymore! They give me anxiety, and make me feel really bad. Flavor wise!! Delicious. But let’s compare to an Alani. Bloom peach mango, in comparison to a juicy peach Alani is a much milder sweetness and doesn’t come across too overwhelming while still being just as delicious, and in my opinion they taste even better! Bloom cherry lime, in comparison to Alani cherry twist is a HUGE difference. Alani’s leaves a weird chemical after taste that I cannot get past and makes me refuse to drink them. I am a loverrrr of cherry lime drinks, and this one does have a slight medicinal taste, but it’s more like a sweet tart in comparison. It’s still a win to me! Bloom strawberry watermelon is comparable to Alani watermelon wave!! But not as tart/sour. I am going to be honest in saying this flavor on both brands is probably my favorite! They both remind me of a jolly rancher. Again, I am much happier enjoying the bloom version. Bloom raspberry lemon is not actually comparable to any Alani in my opinion, I would reach to say Alani pink slush, ONLY because they both have a different sweetness that comes with a “pink” brand drink. I used to love pink slush until the flavor became nothing but carbonation to me.. I can’t be sure but feel the ingredients were changed somewhere along the way, as Alani tends to do. But I really enjoy the flavor of raspberry lemon Bloom, and you can definitely taste BOTH flavors. Alani is zero sugar, B12, B6 and biotin, 200mg caffeine and artificial sweeteners. After drinking them for maybe three years, I got burnt out. Bloom has zero sugar, 180mg caffeine, B6, B12, apple cider vinegar, prebiotic fiber, no artificial flavors or color or aspartame. You can decide for yourself, but this is a side by side comparison:)
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Reviewed in the United States on October 14, 2025
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Lisa
Alexandria, US
★★★★★ 5
Best energy drink
Flavor Name: Variety Pack, Size: 12 Fl Oz (Pack of 12)
Nice that it comes with three different flavors. They are all great tasting. Great value !
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Reviewed in the United States on April 27, 2026
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Karen
Lexington, US
★★★★★ 5
Variety
Flavor Name: Variety Pack, Size: 12 Fl Oz (Pack of 12)
Great variety of flavors, doesn’t make you jittery from caffeine, perfect size and great taste
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Reviewed in the United States on May 30, 2026
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Jackson
San Leandro, US
★★★★★ 4
cleaner caffeine hit, some flavors better than others
Flavor Name: Variety Pack, Size: 12 Fl Oz (Pack of 12)
Been going through this variety pack for a few weeks now and it's become a solid pre-workout alternative. 180mg caffeine from natural sources hits noticeably cleaner than the usual energy drinks — no jittery spike and crash. The sparkling texture is satisfying without being overly carbonated. Flavor-wise the variety pack is hit or miss. A couple of the flavors are genuinely good, a couple I'd skip if buying singles. The zero sugar formula doesn't have that artificial sweetener aftertaste that ruins a lot of "healthy" energy drinks, which I appreciate. The price is a bit higher than standard energy drinks but you're paying for the cleaner ingredient list. If you care about what's in your drinks, it's worth it.
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Reviewed in the United States on April 13, 2026
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Debra Mataya
Battle Creek, US
★★★★★ 5
The best ever!
Flavor Name: Variety Pack, Size: 12 Fl Oz (Pack of 12)
I lost my taste for coffee so I ended up trying several different energy drinks. Most of them are very, very unhealthy. However, I found this one “Bloom“. It is refreshing and has enough caffeine to keep me happy. The flavor is great except that I wish they would not use sucralose. It is not necessary.
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Reviewed in the United States on May 12, 2026

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