SKU: 17984035112

Straight Talk About Public Relations

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Description

Straight Talk About Public Relations200 pages Trade Paperback Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. The media landscape is constantly changing. The 24 hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges and opportunities to inform and persuade. Most books on public relations are useless. Theyre boring academic textbooks written by group consensus filled

200 pages | Trade Paperback
Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.



The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.

Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.

Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.

Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.

Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
  • finding and engaging your audience
  • successfully pitching the media
  • writing an editorial that wows
  • creating a persuasive social media campaign
  • dealing with fake news
  • measuring PR success
This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you’ll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
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SKU: 17984035112

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TenfinityFilms
Lowell, US
★★★★★ 5
Daily Inspiration ... as if God is talking to me & just what I need
Format: Kindle
I love this book... it is a daily devotional and I can't say how often it is just spot on regarding what I need to hear at the moment.... I have a few daily meditation and inspiration books that I read ... and it seems what is written for the specific day is just exactly what I needed to hear or be encouraged by. If you just want to know how much God loves you ... and if you feel He never 'talks' to you... this book might be an encouragement to you that truly, God loves you beyond what you can comprehend .. and YES He talks to you ... and probably more than you are aware ... this book just makes that reality quite literal on many days... Enjoy the journey.... God loves you with an incredible never-ending, unconditioanl love and He really does speak specifically to us today....
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Reviewed in the United States on July 9, 2013
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Reggie
Houston, US
★★★★★ 5
Book Reivew
Format: Paperback
Ok, I'm impressed with the book and how each day speaks to me. I've gone through the year and using it again this year. So its not a one time book, God uses every day to reveal to me what he wants me to see and hear. Every Christian should have this book!
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Reviewed in the United States on May 20, 2024
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Steve Perkins
Port Orchard, US
★★★★★ 5
Inspirational
Format: Kindle
This book has been a daily inspiration all through this past year. Keeping it fresh and thought provoking. I really enjoyed the fresh words each day.
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Reviewed in the United States on December 31, 2025
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Karen Marable
Massapequa, US
★★★★★ 5
Daily prophecy
Format: Paperback
Loved this book and author
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Reviewed in the United States on October 12, 2025
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Educator
Whiting, US
★★★★★ 5
Outstanding
Format: Kindle
The daily readings applied to my daily life repeatedly and brought encouragement, peace, and a renewed sense of the will and presence of God. I highly recommend giving this book as a gift to family and friends.
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Reviewed in the United States on January 4, 2023

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