SKU: 23744302234

How Ukrainians Lead

Sale price$71.10 Regular price$79.00
Save 10%

Pay in installments of $19.75 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 7 - Aug 12

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

How Ukrainians LeadHow Ukrainians Lead In 2022, when Russia launched its all out invasion of Ukraine, the enemy met a military transformed. Moscow boasted its army would be in Kyiv in three days. In the 60 kilometre long Russian armoured column aimed at Kyiv, enemy troops had packed their dress uniforms anticipating a victory parade in the Ukrainian capital. The assessment of Western allies gave Ukraine little or no chance at the onset of the David and Goliath battle.

How Ukrainians Lead

In 2022, when Russia launched its all-out invasion of Ukraine, the enemy met a military transformed.
Moscow boasted its army would be in Kyiv in three days. In the 60-kilometre long Russian armoured column aimed at Kyiv, enemy troops had packed their dress uniforms anticipating a ‘victory’ parade in the Ukrainian capital.
The assessment of Western allies gave Ukraine little or no chance at the onset of the David and Goliath battle. Ukrainians had other ideas. Across the country ordinary people self-mobilised. That defiance – historical, visceral and spontaneous – was distilled in the Ukrainian military, a ‘new model’ army more than ready to face the existential challenge.
The hubris of ‘three days in the capital’ became the Battle of Kyiv; and after 30 days Russian forces were in full retreatacross north Ukraine.
Now, for the first time, some of the architects of the transformation of the Armed Forces of Ukraine (AFU) tell their story in a remarkable book HOW UKRAINIANS LEAD


They include former AFU Chief of Staff General Valeriy Zaluzhnyi who is now Ukraine’s ambassador to London.
The candour of the contributors and the fact that the book is being published are testament to a key theme in the transformation of the AFU: jettisoning the Soviet era mentality that still informs the Russian army.
One difference illustrates the wider trend. The Russian army still uses its infamous ‘barrier’ units, troops tasked with ensuring advancing units do not retreat, by shooting them if necessary.
There is no such thing in the Ukrainian military.


The years since 2014 saw reforms across all areas of the AFU, from military philosophy and training to command and control and armed forces infrastructure.
Key to it all was the critical issue of leadership, not just at the highest levels but cascaded through the ranks. The new military doctrine rejected the Soviet/Russian approach with its rigid hierarchies, rule by fear and the brutal suppression of all individual initiative.
In its place the AFU moved to a philosophy where outcomes trump processes, flexibility and initiative are encouraged and responsibility is devolved through the ranks.
Many small differences added up to the difference that enabled the far smaller Ukrainian military with far fewer weapons systems, to take on and more than equal the Russian invader.
The roll call of resulting success included the sinking of the Russian Black Sea flagship Moskva, the Kharkiv counteroffensive, the recovery of occupied Kherson and the Operation ‘Spider Web’ drone attack on Russia’s strategic bomber fleet.


The rules of war are being rewritten not by Russia but by Ukraine which has created a new paradigm for military leadership that puts a premium on creativity, flexibility and the taking of responsibility at all levels.
One commander deployed his troops on the eve of the full-scale invasion despite receiving no written order. It was an act that could have seen him arrested and tried.
In short, he took responsibility and acted. He led.

SPECIFICATIONS:

Author:Victor Andrusiv - Виктор Андрусив

Publisher:Chef Media

Language:English

Publication Date:2025

Number of pages:170 pst

Format:Hardcover

Width:157 mm / 6,2'

Height:242 mm / 9,5'

Weight:520 g

Illustrations:Colored

ISBN:9781908202376

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 23744302234

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 18 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
A
Verified Purchase
Amazon Customer
Battle Creek, US
★★★★★ 5
Smells amazing.
Scent: Citrus Blossom
OMG this product smells like an orange creamsicle and work great. I will say I am not a sweaty Betty so if that is your concern, this review isn’t help to you as I don’t know how well it would work for you but the smell is great and it’s not sticky or greasy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 20, 2026
H
Verified Purchase
Holley Bennett
Carnegie, US
★★★★★ 4
Feels good to use natural !
Scent: Rose Vanilla
Smells good, goes oneasily but doesn’t seem to last very long, maybe I need to reapply halfway through the day?!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 4, 2026
V
Verified Purchase
Vickie Belmore
West Palm Beach, US
★★★★★ 5
Terra lotus organic deodorant
Scent: Citrus Blossom
Absolutely love this stuff. Works very well. Glides on. Smells great. Will purchase again.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 1, 2026
C
Verified Purchase
chichitao
Fort Morgan, US
★★★★★ 3
It's decent
Scent: Santal Vanilla
First off, I am a man who has been searching high and low for a good "natural" deodorant. The smell (Santal Vanilla) is amazing and really wanted to like this deodorant more. However, it just does not last. I get about 6hrs out of this before it starts mixing with the body smells and by 12hrs I have to re-apply. And I am currently using it in the winter, not sure how it would last in the middle of a hot summer. Also, the stick is very hard and tacky. Like rubbing a blue racquetball on your pits. It literally pulls my hair out when applying. If you shave it might not be an issue. Anyway, I'll use up the rest of it but only for short occasions and won't be re-purchasing.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 5, 2026
J
Verified Purchase
Jim Green
San Leandro, US
★★★★★ 2
Smells good, but….
Scent: Citrus Blossom
Citrus smell is very nice but the deodorant properties do not last. For the price, this factor should not be an issue. Doesn’t seem a good value.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 29, 2026

recommand products