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Description
Creative Strategy and the Business of DesignOverview: Douglas wears a lot of hatsall stylish and functional. Theres a huge disconnect happening right now in the industry and Douglass book is a means to bridging that gap. The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential
Overview: “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
ISBN: 9781440341557
Edition: 1
Publisher: HOW Books
Format: Physical
AUK Course: GDES 490
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4.6 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
It’s very functional.
Color: Brushe Gold, Color: Brushe Gold
Very sturdy! Classy too.
Had this for a few months now and I love it.
Easy to assemble. No color fading off. Very easy to use and just the perfect size.
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Reviewed in the United States on January 3, 2026
★★★★★ 5
Exactly what I wanted!
Color: Brushe Gold
I love this paper towel holder! It was easy to assemble and looks beautiful in my newly remodeled kitchen.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 24, 2026
★★★★★ 5
Beautiful and functional
Color: Brushe Gold
Beautiful, works well , high quality.
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Reviewed in the United States on March 16, 2026
★★★★★ 5
Heavy and Substantial
Color: Brushed Nickel
Easy assembly without reading instructions. Feels heavy and substantial.
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Reviewed in the United States on March 30, 2026
★★★★★ 5
Paper towel holder
Color: Brushed Nickel
Very good quality paper towel holder. The first nickel and marble match beautifully.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 2, 2026
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