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How I Built This: The Unexpected Paths to Success from the World's Most Inspiring EntrepreneursA NEW YORK TIMES BESTSELLER WALL STREET JOURNAL #1 Best selling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture. Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a
A NEW YORK TIMES BESTSELLER WALL STREET JOURNAL #1 Best-selling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).
Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover these amazing true founder stories. In How I Built This, he shares tips for every stage of the entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.
This essential guide for innovators and dreamers shares the playbook for entrepreneurial success:
- Inspiring Entrepreneurs: Learn from the unexpected paths to success taken by the world's most innovative founders, including the creators of Allbirds, Headspace, and Stacy's Pita Chips.
- Startup Advice: Distilled from hundreds of interviews on the acclaimed NPR podcast, Guy Raz shares priceless, road-tested insights for every step of starting a business.
- The Hero's Journey: Discover the common narrative arc of struggle and triumph that connects all great entrepreneurial stories, from formulating an idea to fending off competitors.
- Real-World Case Studies: Go behind the scenes to understand how trailblazing founders raise money, recruit employees, build a culture, and achieve lasting business success.
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4.6 ★★★★★
Based on 14 reviews
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Product Reviews
★★★★★ 5
Definitely would recommend
Color: Brown, Color: Brown
This bag had soft leather and looked just like the picture on the product page. There is the main compartment, two zippers and two slip pockets on the inside. I do like the bag, but I don’t usually like slip pockets because a lot of times when you’re just throwing things into the bag items might go into a slip pocket without you realizing it. I didn’t pay attention to this when I bought the bag, but I still really like it. On the back is a large compartment with a zipper. On the front is another large compartment with a zipper and a pocket with a magnetic snap. I bought the brownish color one and it’s really beautiful. I would definitely recommend it. It does come with two straps I am trying out the one they call Boho for now. It is very nice. The other one which I guess is leather also is much thinner.
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Reviewed in the United States on February 4, 2026
★★★★★ 5
STURDY, WELL MADE, AND ATTRACTIVE BUT..
Color: Coffee
The title say everything there is to say about this purse. I especially loved the two outside pockets that worked perfectly for my phone, keys etc. making them easily accessible.
Unfortunately the inside zipped compartment that many find useful was the bane of my life.. I could not remember whether I had put something inside the zipped pocket or on either side - and if so on which side.
Besides which all small things (lipstick, small pill case, etc) fell on their side and were very difficult to see and find in the black interior. I guess I am too used to a purse organizer (light colored) which has stiff pockets in which everything stands up vertically. All it takes is a glance to locate what you need..
I had to, almost regretfully, return this purse but lesson learned - only buy a purse minus middle pocket which leaves no room for an organizer.
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Reviewed in the United States on April 3, 2026
★★★★★ 4
It's a nice Crossbody bag.
Color: Coffee
The Iswee Soft Leather Cross Body Bag is a really nice Bag, and I love it. but, the front pocket has a Magnet that's supposed to keep it closed, but the Magnetic Closure doesn't work, therefore I can't use that pocket. I've taken it to a couple places to maybe have a new magnet put in, but they said they couldn't do it because of the cloth lining. I've not given up yet trying to find a place to fix or replace the magnet. Like I said, its a very nice bag, and I Love everything else about it. It has a lot of different pockets which is great. I'm using the front zipper pocket for phone key fob and phone. I do love all the pockets it has because I have a place for everything, and when I need something like my Inhaler, I know exactly where I can quickly get it. I also Love that it has 2 crossbody straps, but my favorite one is the, wide cloth one shown in the pictureof the bag, It's perfect for me! So I just recommend that if you buy one, make sure to check that front pockets magnets Closure to make sure it works. I truly hate that I can't use that pocket for my key fob and my phone as it would be so much better if I could. Other than that, I do recommend it, its the perfect bag and size for me and it's not heavy, and well made.. The leather is very nice too. The Only reason, I gave it 4 stars, is the front magnet doesn't work which is disappointing. Good luck with the magnet if you get one.
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Reviewed in the United States on April 21, 2026
★★★★★ 5
Gorgeous leather bag.
Color: Brown
This is a beautiful purse. Better than I expected and higher quality than many expensive, high brand bags I’ve looked at. The leather is awesome, so many pockets, love the pouch. On the front for my phone. Has a secure clasp and the hardware is perfect. I’ve been using the cloth woven handle, looks a little Southwestern. So glad I took a chance and ordered this bag! Do it, you won’t regret it.beautiful leather bag
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Reviewed in the United States on February 24, 2026
★★★★★ 5
Just what I needed.
Color: Coffee
This bag seems like it is made well. I would highly recommend. It’s not too big or too small for me. Lots of places to put keys, wallet, medicine and a few other things.
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Reviewed in the United States on May 13, 2026