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Description
El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en
«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».
Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.
Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada. ENGLISH DESCRIPTION Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.
This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.
A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.
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★★★★★ 5
Great quality
Color: Grey-6pcs, Size: 7
fit my son like a glove!! true to size! and he said it was comfortable. i like that it cam with two options for bow tie and regular tie
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Reviewed in the United States on February 12, 2026
★★★★★ 5
Fits well, good quality
I measured my son carefully and this fits him perfectly. It is good quality and has gained him many compliments on how great he looks when he wears it to Mass. He also says it is very comfortable, and he loves the bow tie.
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Reviewed in the United States on November 24, 2025
★★★★★ 5
Best suit for my money
Color: Coffee-6pcs, Size: 6
Love the waist adjustment option the pants have, thick material, threading is professional, done well. Perfect fit, not to tight or too big. Bought a size 8 for my 7 yr old, I can keep this suit for 2 yrs possibly. Bought a size 16 for for 12 yr old , he can also keep this suit fo4 about 2 yrs to grow into
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Reviewed in the United States on September 20, 2025
★★★★★ 1
Faltan piezas en el paquete
La tela esta muy bonita , el paquete dise 6 piezas y solo llegan 4 piezas , falto el moño y la camisa
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Reviewed in the United States on June 3, 2026
★★★★★ 4
Great suit for a growing boy
Color: Black-6pcs, Size: 10
Great little suit set for the price. The fabric could be nicer, but then it would cost a lot more.
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Reviewed in the United States on April 28, 2026