SKU: 89258992914

Маркетингові комунікації. Marketing Communications

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Description

Маркетингові комунікації. Marketing Communications. Marketing Communications ' ' . 20 , , , . , , . . . , , , . , . SPECIFICATIONS: Author: Yevgeny Romat Publisher:, Language: Ukrainian Publication Date: 2024 Number of pages: 384 pst Format: Hardcover Width: 145 mm 5,7' Height: 200 mm 7,9' Weight: 450 g ISBN: 9789667530624

Маркетингові комунікації. Marketing Communications

Це друге видання підручника 'Маркетингові комунікації' професора Євгена Ромата. До цього ним були видані понад 20 підручників із реклами, паблік рилейшнз, івент маркетингу, продакт плейсменту та ін. У підручнику розглядаються сутність, функції, основні характеристики маркетингових комунікацій. Докладно аналізуються окремі типи маркетингових комунікацій та їх використання в бізнес-технологіях.

Видання розраховане на здобувачів освітніх ступенів бакалавра та магістра. Воно буде корисне для викладачів, аспірантів, науковців, а також практиків маркетингу та бренд-менеджменту. У тому числі –  для керівників компаній, які займаються проблемами розвитку та практичної реалізації маркетингових комунікацій і брендингу.

SPECIFICATIONS:

Author:Yevgeny Romat - Євген Ромат

Publisher:Студцентр, ННІЖ КНУ імені Тараса Шевченка

Language:Ukrainian/Українська

Publication Date:2024

Number of pages:384 pst

Format:Hardcover

Width:145 mm / 5,7'

Height:200 mm / 7,9'

Weight:450 g

ISBN:9789667530624

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SKU: 89258992914

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Verified Purchase
Phillip
Pawtucket, US
★★★★★ 5
Cool light bars
Color: Black
Lights work great. Easy to install and connect to the app. Endless color options and they fit perfect on my desk. I stuck two of the behind my monitor and two on the side to make nice ambient light. I like that you dont need the app to turn on the lights.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 1, 2026
K
Verified Purchase
KCM
Alexandria, US
★★★★★ 4
Decent Light Bars, But More Options in the App
Color: Black
The Govee RGBIC Light Bars are pretty decent overall. The lights are bright and add a nice atmosphere behind the TV. The 15-inch bars fit well for a TV setup in the 45–70 inch range, and the different placement options make it easy to set them up the way you want. They do have some regular lighting settings you can use without connecting to the app, which is convenient if you just want simple colors. Setup is fairly easy and they look clean behind the TV. That said, I do wish there were more options available without having to rely on the app. The basic settings work fine, but it would be nice to have a few more built-in modes. Overall, they’re solid lights that look good and work well, especially if you like adding ambient lighting to your TV area.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 16, 2026
R
Verified Purchase
Rylie Y.
Fort Morgan, US
★★★★★ 5
Cannot recommend this brand enough!!
Color: Black
Although govee is a bit more expensive the price is worth it. This is the second pair of lights I now own by this brand and seriously they are unmatched! The lighting is phenominal while they remain relatively light in weight. While thwy do have a built in remote on them they also have a govee app which is extremely accessible. It allows you to pick from a RGB wheel, the brightness, and even different flow modes. The light is broken up into segments internally allowing for maximum customization.
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Reviewed in the United States on January 2, 2026
D
Verified Purchase
DNC
Fort Morgan, US
★★★★★ 5
Quality, Easy to install, Infinite color and setting options
Color: Black
Yet again, Govee does not disappoint. Super easy setup (especially if you already have the app installed) and just the right amount of ambiance with seemingly unlimited color options and various still, or dynamic settings. Oh, and all this fir a very readonable price. Big fan here!
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Reviewed in the United States on February 21, 2026
C
Verified Purchase
Cade Emerson
Cuba, US
★★★★★ 5
Such awesome vibe boosters
Color: Black
These has improved the vibe so much In my room. Love how easy it was to find new color schemes to set the mood. Nice and double and the app is easy for controlling.
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Reviewed in the United States on April 12, 2026

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