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It's Been Awful (CD)Its Been Awful marks the moment Isaiah Rashad fully becomes his own genre. The Top Dawg Entertainment visionary returns with his third studio album on May 1, expanding his sonic world beyond hip hop into cosmic jazz, psychedelic guitar rock, Soulquarian neo soul, and flashes of genre blurring experimentation. After five transformative years, Rashad delivers his most vulnerable and fully realized work yet an unfiltered reflection on addiction, growth,
It’s Been Awful marks the moment Isaiah Rashad fully becomes his own genre. The Top Dawg Entertainment visionary returns with his third studio album on May 1, expanding his sonic world beyond hip-hop into cosmic jazz, psychedelic guitar rock, Soulquarian neo-soul, and flashes of genre-blurring experimentation. After five transformative years, Rashad delivers his most vulnerable and fully-realized work yet — an unfiltered reflection on addiction, growth, self-confrontation, and redemption. It’s soul music in its most metaphysical form, anchored by the same lyrical precision and emotional depth that have defined his artistry from the beginning. Since emerging from Chattanooga, TN in 2012, Rashad has built one of the most impactful and emotionally resonant catalogs in modern rap. His debut Cilvia Demo immediately established him as a critical force, followed by The Sun’s Tirade, which debuted in the Top 20 of the Billboard 200 and earned Gold certification. His 2021 album The House Is Burning further solidified his cultural imprint, amassing nearly one billion global streams and widespread acclaim for its introspective storytelling and sonic evolution. Across his career, Rashad has achieved multiple Gold and Platinum certifications, with standout records including “Wat’s Wrong” (feat. Kendrick Lamar & Zacari) and “Pretty Little Birds” (feat. SZA), while maintaining a loyal, cult-like fanbase drawn to his honesty and depth. Rashad has consistently pushed beyond trends to create timeless, deeply personal work. Now, with It's Been Awful, he enters a new chapter defined by clarity, confrontation, and creative rebirth - reaffirming his place not just in rap, but at the forefront of music's most compelling storytellers.Shipping Notes
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4.0 ★★★★★
Based on 20 reviews
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Product Reviews
★★★★★ 3
I’m a little disappointed.
Format: Kindle
I usually like Jillian West’s books but this one was missing a lot for me. The pregnancy didn’t come across as real. She’s on her feet for 12 hour days but is perfectly healthy at 8 months pregnant? Yet the week she moves in all of a sudden she’s not? She is planning on actually running during one of the plot buildups. But at 8 months pregnant that’s incredibly hard to do. The lack of breathing ability and lung space, the change in body center, mass, and gravity. All of it prohibits running, unless you’re an athlete this didn’t come off as at all realistic.
I didn’t feel any connection with the alphas. There wasn’t any emotional connection. It could be because of the tense it was written in. But I didn’t get any deep feelings out of this. It came across as checking off boxes. Even the spicy scenes weren’t really believable for me. I wanted to see them fall for her, and it just kind of all fizzled. Even Bishop.
One thing I did really like was the ending. I did not see it coming and I’m interested in reading book two because of it. But on the whole this book was mostly disappointing for me.
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Reviewed in the United States on March 16, 2024
★★★★★ 4
4.25 stars
Format: Kindle
Vale is an 8 month pregnant omega working as a waitress at a strip club and a cam girl. She starts to get very creepy vibes from a regular at the club, and her baby daddy ghosted her. She has had an online relationship with a man named Bishop through her cam girl status. One night, bishop was paying to watch her sleep and ansthe creepy regular Andrew break in and watch her sleep he tells vale to come to him at his business now. She flees and finds herself at a large security company with some.hot of alphas who are there to help her. This imegaverse is a little different than I have read, but I am thoroughly enjoying it. Vale is not a traditional omega she was raised by a single beta mom, and the alphas are not normal alphas they have never really loved pack life. But they are ruthless mercenaries. They need her, and she needs them. I love the aspect of the stalker and now the plot twists at the end, so so good. Sometimes, it seemed a little slow and stale mated, but since this a duet, I think It was just her starting to have Vale get to know her alpha suitors. Cliffhanger for sure with this one.
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Reviewed in the United States on September 9, 2024
★★★★★ 5
That ending 😫
Format: Kindle
I fell into a false sense of security and really thought this was gearing towards a happy ending. Then I realized there’s no work they don’t punish Andrew. I really liked Vale’s character. I don’t normally read books with pregnancy but going into this knowing she was pregnant made it more enjoyable for me.
I loved Bishops devotion to her and her happiness. I also loved that Holt and Mercy couldn’t fight their attraction to her. I love scent matches so very much. I’m so curious to see how this duet will end up. And I need to pay more attention and notice that a book I’m starting is a duet to begin with lol
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Reviewed in the United States on February 21, 2025
★★★★★ 5
oh wow
Format: Kindle
I just knew there was something about Cooper! I’m wondering if he’s about to be included but damn I’m glad he’s at least not a rapist and creepy guy, he just got called on assignment and had to go! This should be interesting! She’s gonna run and then what’s his face is gonna grab her. I’m worried! Wow that was a great book and cliffhanger! Loving this!
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Reviewed in the United States on December 27, 2025
★★★★★ 5
A good read
Format: Kindle
A good read, just fluffy cuteness, no antagonism. I like all the characters. It could have used another round of editing however, glanfds being one error that cracked me up, and my personal pet peeve was that the author kept using the word fill instead of feel, which I promise you are not interchangeable haha, but it's definitely better than the majority of books I read on here mistake-wise.
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Reviewed in the United States on November 28, 2024