SKU: 14089401878

Permission Marketing: Turning Strangers into Friends and Friends into Customers

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Permission Marketing: Turning Strangers into Friends and Friends into CustomersThe man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commoditytimePermission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

ABOUT THE AUTHOR:

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

REVIEWS:

Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today.

Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.

William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.

Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.

Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter.

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SKU: 14089401878

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Science Teacher
Fort Morgan, US
★★★★★ 3
Didn’t Last
Color: Blue
Cute toy and was fun for either quiet play or rowdy play. It didn’t last as long as I expected but it was fun for a while.
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Reviewed in the United States on May 8, 2026
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Allison L Lange
Fort Morgan, US
★★★★★ 5
Great tug toy
Color: Orange
Great size for dogs 50-58 lbs to play tug with. Well made, bright colors, and easy for them to grab. Very pleased and at a good price.
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Reviewed in the United States on March 22, 2026
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Lex
Pawtucket, US
★★★★★ 5
Will buy again
Color: Orange, Color: Orange
This was one of the first toys I got my dog and he LOVED IT. I sadly had to throw it away because he peed on it but this is something I will definitely repurchase. Perfect for tug of war and playing fetch. Definitely not indestructible as he did rip it a little but it took him a LONG time to do that
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Reviewed in the United States on May 4, 2026
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Takia
Massapequa, US
★★★★★ 5
Perfect size for pittie pups
Color: GREEN, Size: 14 inch (Pack of 1), Style: FROG
This was a pretty good toy. I have three pitbulls. The puppy in my video is 65lbs for reference to the toy. I thought that since it was fluffless she wouldn't try to eat the thing but after a couple of days of tugging it with her brothers the toy's paw came off and I was not fast enough to prevent her from swallowing it. She got rid of it with little GI stress. I will say that even though she's not squeaking it in the video, it has a pretty loud squeak. Overall we had it for four days before 260lbs of pooches were able to get the squeaker out. If you have pits then you know this is 5-star worthy sturdiness.
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Reviewed in the United States on July 9, 2022
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Gerri
Grantham, US
★★★★★ 5
An Instant Hit and Everyone's New Favorite
Color: GREEN, Size: 14 inch (Pack of 1), Style: FROG
An instant favorite! It took quite a while for my dog to break the squeaker, too. I love that it uses a water bottle for the crinkle sound, and I'm kind of glad the squeaker finally bit the dust. That works out well for us. It's tough enough that it's not ripped yet. Our dog plays with this toy every day. No fluff to pull out was definitely a plus for me. It's a great toy for the price, and I think small and larger dogs would also enjoy it. Johan is 7 months old, weighs about 40 pounds, and always chooses a favorite toy. This one replaced a worn out toy frog that was smaller, but still treasured. I was so glad that he loves this one just as much. It's a little bit longer than a regular-sized water bottle and has dangly legs. I think you could also put plastic that crinkles inside it, and they would love that too. It has a velcro closure to keep whatever you put in there inside, and he hasn't figured out how to open it so far. Update: We just bought a second one of these because he enjoyed the first one to its conclusion. It lasted longer than most toys (about 4 months with HARD use by a giant puppy), and it is his most favorite soft toy. The original didn't rip or tear, but the velcro got worn out when he figured out how to open it. I probably could have fixed it easily, but since Johan is the goodest boy, I got him a new one.
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Reviewed in the United States on January 2, 2026

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