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Description
The Strategic Digital Media EntrepreneurCondition: BRAND NEW ISBN: 9781119218043 Year: 2018 Publisher: John Wiley & Sons Inc (US) Pages: 272 Description: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in
Condition: BRAND NEWISBN: 9781119218043
Year: 2018
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age
The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences.
Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to:
Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age
Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances
Understand and prepare to exploit the vast potential inherent in the next generation of digital tech
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★★★★★ 5
Great product
Size: 6.5 Ft, Color: Black
Mounted to wall for easy slim appearance and love the different outlet/usb options. Long strudy cord length. Surge protector worked great when losing power during storms.
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Reviewed in the United States on April 19, 2026
★★★★★ 4
Useful connector
Size: 6.5 Ft, Color: Black
Works great. No complaints. Helpful indicator light when everything is connected and working properly.
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Reviewed in the United States on February 6, 2025
★★★★★ 5
It holds so many plugs!
Size: 6.5 Ft, Color: Black
I am using this to plug all of my Christmas village pieces in. I haven't used it yet, but it's going to be great to keep the plugs all in one area.
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Reviewed in the United States on August 25, 2025
★★★★★ 5
well designed
I have two of these. The number and orientation of outlets has fit all my needs. I haven't needed the USB's yet, but I'm glad they are there. The thin plug and off-center angle are very useful. One is in use under my three seat power reclining sofa, guitar multi-effects, and a couple lamps are plugged into it.
The other is in a drawer powering the air pump, power filter, lighted hood and heater for the aquarium on top of the dresser it is in.
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Reviewed in the United States on November 7, 2025
★★★★★ 5
Great item.
Size: 10ft Cord, Color: 20W_Black
It was a good item. So far, no issues. I have multiple devices connected to it.
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Reviewed in the United States on May 16, 2026