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MarketingCondition: BRAND NEW ISBN: 9780195590296 Year: 2017 Publisher: Oxford University Press ANZ Description: TODAYS STUDENTS TOMORROWS PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives
Condition: BRAND NEWISBN: 9780195590296
Year: 2017
Publisher: Oxford University Press ANZ
Description:
TODAY’S STUDENTS - TOMORROW’S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow’s marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal selling, B2B selling, key account management, personal selling within consumer markets, call centres, sales management, the strategic role of personal selling, the impact of social media and ethics in sellingNew chapter: Developing and Implementing a Marketing Plan Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social mar
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4.8 ★★★★★
Based on 12 reviews
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Product Reviews
★★★★★ 5
Colorful, Sturdy & Great Value
Color: Large Set of 4
Purchased for our two puppies when they were 2 months old and weighed about 14 pounds so theses balls were a little big for them to hold in their mouths but that didn't stop them from trying. While they did like these balls they much preferred softer soccer balls, the later of which did not hold up well at all. I had hoped they would play with these balls more when they were older but that hasn't happened 5 months later. I guess it's no fun if you can't tear the toy apart. Colors are very bright and they do enjoy chasing after them as long as I am the one rolling them across the room for them. Maybe when they progress to batting things with their paws they will start to do this for themselves.
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Reviewed in the United States on May 18, 2025
★★★★★ 5
My pup loves them
Color: Large Set of 4
Colors are bright and my dog loves the squeaky! Good size no worries of choking.
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Reviewed in the United States on September 10, 2025
★★★★★ 5
amazing
Color: Large Set of 4
good buy worked well
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Reviewed in the United States on April 13, 2026
★★★★★ 4
3.5, Not 3.0
Color: Medium Set of 6
These balls were almost exactly what I needed. I was replacing my boy’s favorite ball, which is the 3” squeaky, spikey ball that fits in the chuck it launcher. Unfortunately I saw the shiny object next to it and because there were SIX balls and a dollar less, I failed to see that these are 3.5” balls instead of 3”…. Great balls but no fitty in the slingy. Buyer beware. No chuck it no problem. Save a buck.
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Reviewed in the United States on March 9, 2026
★★★★★ 5
MY CHIHUAHUA LOVES THESE BALLS!!
Color: Samll Set of 8
My little chihuahua, BamBam, is addicted to balls, especially little balls that squeak! However, any balls that have material on them, BamBam will tear them apart, swallow the material and then get an upset tummy! These balls saved the day! BamBam LOVES them & she cannot tear them apart! They hold up so well! No matter how much BamBam plays with them, they keep squeaking away!
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Reviewed in the United States on July 15, 2025