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Description
A / B TestingUnlock the potential of your online business with 'A B Testing: The Most Powerful Way to Turn Clicks Into Customers'. This essential guide, authored by industry leaders Dan Siroker and Pete Koomen, cofounders of the renowned A B testing platform Optimizely, delves into the transformative power of A B testing. Designed for marketers, entrepreneurs, and business owners, this book reveals how you can leverage data driven decision making to enhance your
Unlock the potential of your online business with 'A/B Testing: The Most Powerful Way to Turn Clicks Into Customers'. This essential guide, authored by industry leaders Dan Siroker and Pete Koomen, cofounders of the renowned A/B testing platform Optimizely, delves into the transformative power of A/B testing. Designed for marketers, entrepreneurs, and business owners, this book reveals how you can leverage data-driven decision-making to enhance your website's conversion rates significantly.In today's digital landscape, the average conversion rate is a mere 2%, meaning a staggering 98% of your web visitors might leave without converting. Discover how A/B testing can change this dynamic by allowing you to create and analyze multiple versions of your webpages simultaneously. This book presents actionable insights derived from over 300,000 varied experiments conducted by Optimizely's clients, showcasing proven best practices for successful A/B campaigns.
You will learn what elements to test, how to interpret results, and the strategic methods that helped notable organizations like Google and Amazon to refine their user experience and marketing efforts. Whether you are a seasoned marketer or just beginning your online journey, this book will equip you with the necessary tools to start experimenting today.
Condition: BRAND NEW
ISBN: 9781118792414
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 208
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118792414
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 208
Description:
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate”the rate at which visitors convert into customers”across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.
In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.
Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:
What to test
How to ch
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4.4 ★★★★★
Based on 17 reviews
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Product Reviews
★★★★★ 5
Five Stars
Format: Paperback
An acquired taste, perhaps, but definitely my taste.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 21, 2016
★★★★★ 1
Was stream of consciousness...
Format: Paperback
Not what I expected.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 1, 2019
★★★★★ 5
Well done!
Format: Kindle
Young, bloodied, sleep deprived and starving, not to mention being surrounded by an army of hungry sharks! It seems almost unimaginable that a sixteen-year-old could experience such a harrowing ordeal and live to tell about it. The story of young Josh, a baseball loving kid from San Antonio, Texas, who forges his mothers signature in order to join the Navy, takes place in 1945 near the end of WWII aboard the USS Indianapolis. After being struck by a Japanese torpedo, the mighty Naval ship sinks, thrusting the survivors into an unforgiving ocean for five harrowing days. The story is fast-paced with lots of action without being overly graphic and is the perfect for middle-schoolers with a penchant for excitement!
There's also a great friendship angle which was really great to see especially since the boy Josh befriends (Lee) is of Japanese decent. At the time Josh bears a lot of resentment towards the Japanese since his father was killed when the Japanese bombed Pear Harbor so I think this offers an excellent 'teaching moment' for kids today.
The book is chock-full of numerous interesting facts about the USS Indianapolis which I hadn't known before reading the book. Of note, it states that the sinking of the USS Indianapolis resulted in the largest number of shark attacks on humans in history, which I think is a little known and very interesting fact! Well done!
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Reviewed in the United States on November 19, 2019
★★★★★ 5
A fast paced and exciting read
Format: Kindle
I really enjoyed this book about the sinking of the USS Indianapolis by a Japanese submarine towards the end of World War II. The story is told through the eyes of a sixteen year old boy, Josh, who lied about his age on his enlistment application and forged his mother's signature. He was determined to do his bit for the American war effort and revenge the death of his father during the attack on Pearl Harbour.
When the USS Indianapolis was torpedoed, the survivors, about three quarters of the crew, were flung into the ocean without any survival equipment. Many of them did not even have life jackets and were burned by the fire that had broken out on board the ship or injured when they were swept overboard. The scent of urine and blood soon attracts sharks, lots of sharks, and the survivors fear that they have survived the sinking of the ship only to become food for these huge and vicious fish.
The story is short and sharp and I think middle school and young teenage boys will really enjoy it. The author shares some details of the attack and sinking of the ship, without making it to graphic and over whelming for younger readers. Boys, particularly, will relate to the action packed excitement of the attack and also to Josh's thoughts about his mother and younger brother back home. The terrible hardship of being in the ocean for a few days, without food or water, the temptation to drink sea water to alleviate the dreadful thirst and the savage behavior of some of the other survivors are all well told but not with so much detail that younger readers will become overwhelmed or bored.
Josh's relationship with another young survivor, Lee, who is of Japanese extraction is also most interesting and contains a good message of delving deeper into relationships and people that merely their heritage and looks.
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Reviewed in the United States on November 16, 2019
★★★★★ 5
RAW AND REAL
Format: Kindle
A powerful story of a historical adventure narrated through the eyes of a sixteen-year-old survivor. Josh enlisted with forged papers to avenge the death of his father at Pearl Harbor. He is straight out of boot camp serving on the USS Indianapolis when the battleship is struck by a Japanese torpedo. He struggles to escape the burning ship, but that is just the beginning of his troubles. No help is in sight; sharks infest the waters, and the survivors begin to turn against each other.
This book is a powerful story filled with raw emotions, adventure, and history. The authors provide readers with an action-packed tale filled with interesting facts about sharks and military history. It contains actual photographs, maps, and hand-drawn illustrations.
The book is little more than one hundred pages. Reluctant readers can easily navigate the short chapters with graphics. Targeted for middle grades but just as appealing to young adult and adult audiences.
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Reviewed in the United States on July 16, 2022
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