SKU: 35595764632

Marketing 5.0

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Description

Marketing 5.0Condition: BRAND NEW ISBN: 9781119668510 Year: 2021 Publisher: John Wiley & Sons Inc (US) Pages: 224 Description: Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of

Condition: BRAND NEW
ISBN: 9781119668510
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 224


Description:


Rediscover the fundamentals of marketing from the best in the business 


In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 


In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  


Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 


·         Artificial Intelligence for marketing automation 


·         Agile marketing 


·         “Segments of one” marketing 


·         Contextual technology 


·         Facial recognition and voice tech for marketing 


·         The future of Customer Experience (CX) 


·         Transmedia storytelling 


·         The “Whatever-Whenever-Wherever” service delivery 


·         “Everything-As-A-Service” business model 


·         Internet of Things and blockchain for marketing 


·         Virtual and augmented reality marketing 


·         Corporate activism 


Perfect for traditional and digital marketers, as well as students and teachers of
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SKU: 35595764632

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Dani
Battle Creek, US
★★★★★ 3
real good
Format: Kindle
This was a solid read for the ABO universe. The characters are great. The smut scenes were well written. And the town is so cute I want to go there. It didn’t have much character development it just felt like I was getting to the characters as they were getting to know each other.
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Reviewed in the United States on April 27, 2025
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Tstar
Lexington, US
★★★★★ 5
So sweet
Format: Kindle
It’s so unexpectedly sweet that it sneaks up on you. Each character is so unique and charming. I love the openness and honesty among their pack. It really blows me away how wonderful this omegaverse trope plays out. I received a free copy of this book and am voluntarily leaving a review.
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Reviewed in the United States on March 21, 2026
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Queen of Anxiety
Massapequa, US
★★★★★ 2
Needs editing
Format: Kindle
Cute storyline and promising characters, but the lack of editing is painful to read. I would love to read an edited version.
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Reviewed in the United States on April 10, 2025
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Amanda
Lexington, US
★★★★★ 5
A good read
Format: Kindle
A good read, just fluffy cuteness, no antagonism. I like all the characters. It could have used another round of editing however, glanfds being one error that cracked me up, and my personal pet peeve was that the author kept using the word fill instead of feel, which I promise you are not interchangeable haha, but it's definitely better than the majority of books I read on here mistake-wise.
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Reviewed in the United States on November 28, 2024
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Cecy Melero
Charlottesville, US
★★★★★ 4
amazing
Format: Kindle
Knot the Bride was a fantastic read! The characters were all amazing and well-developed. It was easy to like them all. Sophia, Luca, Nick, and Gavin were all perfect for each other. It was such a charming story that had me hooked the entire time. I did wish there were POVs from Luca, Nick, and Gavin but it was still an amazing book without it. I am excited to read the next book in the Willowside Omegaverse series! This is definitely a must-read for fans of omegaverse romance!. I received a free copy of this book and am voluntarily leaving a review.
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Reviewed in the United States on April 25, 2025

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