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Description
Artificial Intelligence for MarketingCondition: BRAND NEW ISBN: 9781119406334 Year: 2017 Publisher: John Wiley & Sons Inc (US) Pages: 368 Description: A straightforward, non technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientistbut it does explain how Artificial Intelligence and Machine Learning
Condition: BRAND NEWISBN: 9781119406334
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
Speak intelligently about Artificial Intelligence and its advantages in marketing
Understand how marketers without a Data Science degree can make use of machine learning technology
Collaborate with data scientists as a subject matter expert to help develop focused-use applications
Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data
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4.2 ★★★★★
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★★★★★ 5
Insightful
Great little book. And like everything else from Rick Renner.... it's full of wonderful, applicable insight.
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Reviewed in the United States on March 23, 2018
★★★★★ 5
Five Stars
excited to start this book with family!
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Reviewed in the United States on June 7, 2017
★★★★★ 5
Five Stars
High level love is do necessary
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Reviewed in the United States on September 8, 2017
★★★★★ 5
Valuable and accessible information made easy by the authors style
Format: Kindle
The authors offer two books in one, in estate planning and living trusts, which mutually reenforce each other. They also offer education in these intimidating areas in a clear almost outline form so the reader can easily identify topics for each paragraph and determine what to focus on. At a higher level, one of the many quotes stands out as a theme for this book “Education is the premise of progress, in every society, in every family.” This book educates, not only for the reader but for the reader’s protection of his or her family and protecting the assets built for that family. The advice goes beyond the actual instruments, legal, business and tax guidance to recommending strategies to work with the professionals required. From the subject to inspiration to undertake these instruments, this is an excellent source of information.
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Reviewed in the United States on October 19, 2024
★★★★★ 5
Essential understanding
Format: Paperback
Essential content and made it easy to understand how to manage lessening pressure and confusion
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Reviewed in the United States on March 1, 2026