Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 13 - Jul 18
For Your Every Summer RSVP, with Code: SUMMER15
Description
The Advertising EffectUnlock the secrets of consumer behavior with 'The Advertising Effect,' a groundbreaking book by renowned advertising expert Adam Ferrier. This insightful guide provides a deep dive into the ten proven techniques utilized by the world's leading brands to influence purchasing decisions. Grounded in psychological theory, this text reveals how effective advertising transcends traditional emotional or rational persuasion methods, focusing instead on
Unlock the secrets of consumer behavior with 'The Advertising Effect,' a groundbreaking book by renowned advertising expert Adam Ferrier. This insightful guide provides a deep dive into the ten proven techniques utilized by the world's leading brands to influence purchasing decisions. Grounded in psychological theory, this text reveals how effective advertising transcends traditional emotional or rational persuasion methods, focusing instead on actionable strategies that truly change behavior. Delve into powerful case studies featuring iconic campaigns such as 'Share a Coke,' 'Rename Speed,' and 'Steal Banksy,' and learn from the insights of prominent figures in advertising, philosophy, and behavior change, including Alain De Botton and Faris Yakob. Perfect for marketers, advertisers, and students of psychology, 'The Advertising Effect' is your ultimate resource for mastering the art of persuasion in advertising. Enhance your understanding of how brands manipulate behavior through innovative techniques and become an advocate for smarter marketing practices. With FREE shipping directly from our Auckland warehouse and no unexpected import charges, taxes, or customs duties, you can start exploring the world of advertising today. Grab your copy now and empower your marketing strategy with real-world applications and expert insights.NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes.
Condition: BRAND NEW
ISBN: 9780195593921
Year: 2014
Publisher: Oxford University Press ANZ
Description:
Want to know how to influence other people’s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award-winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising. Expose the techniques that advertisers use to get consumers to buy.  Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.Read Adam Ferrier's Q&A with Marketing magazineWeblinks from The Advertising Effect
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.4 ★★★★★
Based on 1850 reviews
Sort
Product Reviews
★★★★★ 5
Softness
Color: Pink
The pups love it. It’s soft and squishy and crinkly. Pretty colors too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 21, 2026
★★★★★ 5
Great toy!
Color: Blue
This is great and the dog loves it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 30, 2026
★★★★★ 1
NOT for aggressive chewers.
Color: Blue, Color: Blue
Bruce had the stuffing out of this thing less than 5 minutes after handing it to him. This is not for aggressive chewers. Toys from the Dollar Tree have lasted longer than this thing. And now they want to charge me a buck to return it. I'll just let him finish shredding it. Maybe what's left will keep him entertained for a couple of hours.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 23, 2026
★★★★★ 5
loved it
Color: Blue
My pit mix LOVED this thing. We destuffed it and ripped an arm off but she still loves it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 6, 2026
★★★★★ 3
Beautiful toy.
Color: Blue
I bought three. My pugs didnt like it. I gave 1 to neighbors dog(a terrier) lasted 3 days before tore apart. I gave my pugs toys to terrier. Liked it but came apart.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 18, 2026