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Description
Customer Data PlatformsUnlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in todays digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their
Unlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in today’s digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their audience.Customer Data Platforms offer a robust solution to the problems of managing fragmented customer information by providing a unified source of truth. This book dives into the principles of CDPs, detailing how to capture, unify, activate, and analyze customer data effectively. Learn how to simplify your marketing technology stack, eliminate silos, and create a cohesive customer journey that drives engagement and loyalty.
In this essential guide, you'll discover how to:
- Understand the challenges and nuances of customer data management
- Define what CDPs are and explore their full capabilities
- Organize and harmonize customer data for impactful marketing initiatives
- Build a compliant, safe, and valuable first-party data asset
- Cultivate a data-driven culture that prioritizes customer insights
- Leverage AI and machine learning to propel your personalization efforts into the future.
Whether you're a seasoned marketer or just entering the field, this book is your all-in-one resource to mastering Customer Data Platforms and establishing a data-driven marketing foundation.
Shipping Information: Free shipping on this item. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119790112, Year: 2020, Publisher: John Wiley & Sons Inc (US), Pages: 240.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119790112
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Master the hottest technology around to drive marketing successĂ‚Â
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization
Over the years, many of us have built byzantine Ĺ›stacksĹĄ of various marketing and advertising technology in an attempt to deliver the fabled Ĺ›right person, right message, right timeĹĄ experienceThis can lead to siloed systems, disconnected processes, and legacy technical debtCDPs offer a way to simplify the stack and deliver a balanced and engaging customer experienceCustomer Data Platforms breaks down the fundamentals, including how to:Ă‚Â
Understand the problems of managing customer data
Understand what CDPs are and what they do (and don't do)
Organize and harmonize customer data for use in marketing
Build a safe, compliant first-party data asset that your brand can use as fuel
Create a data-driven culture that puts customers at the center of everything you do
Understand how to use AI and machine learning to drive the future of personalization
Orchestrate modern custo
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★★★★★ 5
My boyfriend loved it!
Color: Ingram Black
I have total and complete confidence that you will be 100% satisfied when you purchase this product and begin to use it. I will definitely be buying more products from this vendor again in the near future. I would highly recommend this seller to everyone including my friends and family members. I was searching for a new wallet for my boyfriend for his birthday and wanted one that would accommodate all of his cards. His old wallet was falling apart but this one does not seem like it will do that as it is such good quality and seems to hold a lot of stuff inside it. He was super happy when he received it and has been using it for about a month now and it still looks good as new. I’m thinking of getting this for other members of my family who need a new wallet. The leather is smooth and in great condition, no imperfections. The trifold is perfect for anyone who is looking to store a bit more in their wallet. I shopped around for a bit before choosing this one and I’m happy I chose this. Fossil really does make great products and I’m sure I’ll be buying more in the future. I like the simplicity of the design; it’s not too flashy but nice enough to show that it really is high quality. Young or old, any man (or woman) will be pleased with the purchase or gift of this wallet. I also really liked the color as it was super rich and dark looking, not dull at all. Really great and a staple for any man (or woman) looking for a new and sturdy wallet.
The shipping for this product was just on time as promised and the product was just as described so that is great!! It just works just perfectly and it is exactly what I was looking for! What an awesome product, I’m glad that I came across this product when I did. This is a great product to invest in, as it is very affordable and seems like it will last for a long time – you should try it out. My reviews are my very own opinion of the product received and just my opinion. Everyone is different and could have a different opinion of a product. I do not receive any monetary payment for my reviews, and I always keep them honest. Therefore, you have no need to worry about whether or not my review is genuine, because I’m telling you, it is. If after my initial review something changes I DO make sure that I go back and update the reviews, for good or bad reasons. I am under no obligation to provide a positive review and received no incentives or rewards for doing so, as I previously mentioned. My aim is to highlight features and drawbacks that I would want to know about as a buyer, not hype the product for the manufacturer to increase sales. My remarks are sincere and true. I work very hard trying to write insightful and thoughtful reviews for each item. My hope is that these reviews are helpful to others who may be interested in potentially purchasing this product for themselves or as a gift for others who may be interested in the product. Please let me know how I am doing by voting “YES” if you think that my review helped you in any way. If it did not, please comment with how I can improve because this helps me to be a better reviewer. I hoped you enjoyed reading.
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Reviewed in the United States on September 28, 2016
★★★★★ 5
Timeless design with excellent quality!
Color: Wilder Black
I love the sizing and material, it feels well made and durable. While some might find it a bit small, I think the size is just right for its purpose. It’s practical, stylish, and the simple design makes it look great anywhere.
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Reviewed in the United States on April 18, 2026
★★★★★ 5
Classic Style Meets Everyday Functionality
Color: Derrick Brown
I recently purchased the Fossil Men’s Leather Trifold Wallet, and it has quickly become my go-to accessory. The leather is soft yet durable, and the craftsmanship is evident in every stitch. The wallet offers ample space with multiple card slots and a clear ID window, making organization a breeze.
One feature I particularly appreciate is the slim profile; it fits comfortably in my pocket without adding bulk. The classic design complements both casual and formal attire, making it versatile for any occasion.
Overall, this wallet combines style, functionality, and quality at a reasonable price point. Highly recommended for anyone in need of a reliable everyday wallet.
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Reviewed in the United States on May 28, 2025
★★★★★ 5
Great Quality Wallet!
Color: Ingram Brown
Great Quality Wallet. My husband's wallet was stolen and he had this Fossil Trifold Wallet for years! I was so happy to find another one to replace. He actually likes the darker color of this one better. Win Win...happy husband happy wife!
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Reviewed in the United States on May 14, 2026
★★★★★ 4
Soft Leather. Fits all my cards.
Color: Ingram Brown
I like the feel of the leather and it’s wearing in nicely. Some of the stitching on the inner liner has worn after taking cards in and out. Happy so far with my purchase.
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Reviewed in the United States on February 7, 2024