Pay in installments of $17.65 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 26 - Jul 31
For Your Every Summer RSVP, with Code: SUMMER15
Description
China's Super ConsumersUnlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone
Unlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone interested in the dynamics of the Chinese marketplace.Written by industry experts Savio Chan and Michael Zakkour, 'China's Super Consumers' showcases real-world stories and case studies from both foreign and domestic brands that have achieved remarkable success in navigating the complexities of selling in China. Discover the strategies that work, the pitfalls to avoid, and how to effectively engage with these super consumers. Learn what products Chinese consumers are eager to buy, alongside their preferred shopping channels and why they make purchasing decisions.
This book not only serves as a practical guide but also as a comprehensive resource to help you understand the transformative impact of Chinese consumers on the global market. Enhance your business strategies and improve your marketing approach with actionable insights tailored to the unique characteristics of the Chinese consumer landscape.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Chinese Consumers are Changing The World ? Understand Them
and Sell To Them
China has transformed itself from a feudal economy in the
19th century, to Mao and Communism in the
20th century, to the largest consumer market in the
world by the early 21st century. China's Super
Consumers explores the extraordinary birth of consumerism in
China and explains who these super consumers are. China's Super
Consumers offers an in-depth explanation of what's inside the
minds of Chinese consumers and explores what they buy, where they
buy, how they buy, and most importantly why they buy.
The book is filled with real-world stories of the foreign and
domestic companies, leading brands, and top executives who have
succeeded in selling to this burgeoning marketplace. This
remarkable book also takes you inside the boardrooms of the people
who understand Chinese consumers and have had success in the
Chinese market.
A hands-on resource for succeeding in the Chinese
marketplace
Filled with real-world stories of companies who have made an
impact in China
Discover what the Chinese consumer wants and how to deliver the
goods
Written by Savio Chan and Michael Zakkour, two leading experts
on the Chinese market
This book is an invaluable resource for anyone who wants a clear
understanding of how China's Super Consumers are changing the world
and how to sell to them.
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.3 ★★★★★
Based on 29 reviews
Sort
Product Reviews
★★★★★ 5
Great pillow cases
Size: Standard (20" X 26"), Color: 01 - Dark Grey, Number of Items: 2
These pillow cases are very soft, and feel good to sleep on them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 13, 2026
★★★★★ 3
Very soft
Size: Body (20" X 54"), Color: 06 - Sage Green, Number of Items: 1
The color was perfect. It’s very soft. The only thing that I really don’t like is the finish of the opening, it would be better with a zipper closure.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 13, 2026
★★★★★ 5
Super soft and worth it
Color: Light Grey, Size: 2 Pack King(20"X 36")
Honestly really happy with these pillowcases. They feel super soft and cool when you sleep on them. My hair has been way less messy in the morning too. The quality actually feels pretty nice and the king size fit perfectly. Makes my bed feel a lot more comfortable and expensive looking. Definitely glad I bought them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 6, 2026
★★★★★ 5
SO WORTH THE PRICE
Color: Pink, Size: Queen(20"X 30")
I bought these in two colors for my new apartment with some new pillows to go on them because I got a whole new set of sheets and comforter for my bed and I have to say these are some of the softest most comfortable cooling pillow cases ever! The silk is not super great quality but for the price it's totally worth it I've noticed that it takes care of my hair better I never used silk pillow cases before... But I don't think I'll ever go back. And the zip closed with a zipper so they stay on your pillow no problem without sliding around and you having to fix them all the time they're so easy to use and they look perfect. They look exactly like the pictures! Definitely worth the price... Oh, and there's no weird smell or anything these are definitely good quality!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 3, 2025
★★★★★ 5
Helps hair health.
Color: Lavender, Size: Queen(20"X 30")
Amazingly soft, cool and comfortable. The sizes are accurate so fit pillows easily. We mixed two colors so our bed looks as comfy and inviting with stylish color blending. Hair seems happy!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 8, 2026