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Emotion by DesignCondition: BRAND NEW ISBN: 9781847943552 Format: Trade paperback (UK) Year: 2022 Publisher: RANDOM HOUSE UK Pages: 320 Description: A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination and, just sometimes, change how the world thinks.
Condition: BRAND NEWISBN: 9781847943552
Format: Trade paperback (UK)
Year: 2022
Publisher: RANDOM HOUSE UK
Pages: 320
Description:
A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns
Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.
It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history- from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.
Now, Hoffman reveals the simple principle that Nike use to power their creativity- emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.
But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way- by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.
The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
great for 4th grade
Format: Paperback
my 4th grader loved this book, wish more were paperback
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Reviewed in the United States on March 2, 2026
★★★★★ 5
Good Artwork
Format: Paperback
This was a well drawn graphic novel
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Reviewed in the United States on March 4, 2026
★★★★★ 5
Daughter loved it!
Format: Paperback
She loved this so much, read on one day! Three of her friends borrowed it to read too. Love books being shared! Only upset the sequel wasn't available immediately
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Reviewed in the United States on December 29, 2024
★★★★★ 4
the art is gorgeous
Format: Kindle
I like boo as a chacter a lot!!! I enjoyed the writing and the art!!! I can't wait for the next volume!!! Only complaint is it feels too short!!!
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Reviewed in the United States on March 30, 2024
★★★★★ 5
It so cool
Format: Kindle
Is there a 3 one
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Reviewed in the United States on January 4, 2026