The Business of Belonging

The Business of BelongingUnlock the power of community with 'The Business of Belonging: How to Make Community Your Competitive Advantage' by David Spinks. This brand new book, published in 2021, is an essential guide for businesses looking to harness the transformative power of engaged communities. With 208 pages of insights, it perfectly merges the psychology of community with actionable strategies, making it a must read for decision makers and community professionals alike.

Unlock the power of community with 'The Business of Belonging: How to Make Community Your Competitive Advantage' by David Spinks. This brand new book, published in 2021, is an essential guide for businesses looking to harness the transformative power of engaged communities. With 208 pages of insights, it perfectly merges the psychology of community with actionable strategies, making it a must-read for decision-makers and community professionals alike.

As digital interactions continue to shape the landscape of consumer engagement, Spinks provides a tactical primer to help organizations build authentic connections. The significance of community cannot be overstated; successful brands are those that foster genuine belonging, enabling unprecedented growth and loyalty among their customers. In this enlightening work, discover how community drives measurable business value, understand the essential metrics involved, and explore high-level community design techniques tailored for the modern market.

Whether you're an entrepreneur, a community manager, or a corporate leader, 'The Business of Belonging' equips you with the knowledge to elevate your community strategy. Don't miss this opportunity to gain insights from a master in the field, whose experience over a decade will guide you through the intricate process of community building.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. ISBN: 9781119766124, Publisher: John Wiley & Sons Inc (US).

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119766124
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 208


Description:


"A tactical primer for any business embarking on the critical work of actively building community.Seth Godin, Author, This is Marketing


"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.Nir Eyal, bestselling author of Hooked and Indistractable


The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts”including how community drives measurable business value and what the appropriate metrics are”to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.


This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featu