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Description
Theory of the HashtagDiscover the transformative power of social media in 'Theory of the Hashtag', a must read for anyone interested in contemporary digital culture. This engaging book meticulously unravels the journey of the hashtag (#), illustrating its impact on public discourse and social media communication. As a potent tool for organizing information and driving social movements, the hashtag has become an omnipresent element in our online interactions. Understand
Discover the transformative power of social media in 'Theory of the Hashtag', a must-read for anyone interested in contemporary digital culture. This engaging book meticulously unravels the journey of the hashtag (#), illustrating its impact on public discourse and social media communication. As a potent tool for organizing information and driving social movements, the hashtag has become an omnipresent element in our online interactions. Understand how this small symbol becomes a powerful agent for change, influencing socio-political activism and marketing alike. Andreas Bernard delves deep into the hashtag's history, tracing its explosive growth through platforms like Twitter and Instagram, where it became a staple for categorizing conversations and amplifying voices. He compellingly argues that while hashtags facilitate easier navigation in the overwhelming sea of online content, they can simultaneously flatten complex discussions and obscure individual nuances, as highlighted in phenomena like the #MeToo movement. A valuable addition to your reading list, 'Theory of the Hashtag' offers insights that resonate with marketers, activists, and anyone engaged in social media. Condition: BRAND NEW. ISBN: 9781509538942. Year: 2019. Publisher: John Wiley & Sons (UK). Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781509538942
Year: 2019
Publisher: John Wiley & Sons (UK)
Description:
This is a short book about the most prominent sign of our times The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate With its help, statements are bundled together and discourse is organized and amplified around common buzzwords This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate.
Andreas Bernard traces the young and spectacular career of the humble hashtag He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing “ two apparently very different fields which are united in their passion for the hashtagTheory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
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★★★★★ 5
Amazingly well written
Format: Hardcover
Nice book. Pictures and honest interviews and reports via credible down to earth persons.
They don't weigh you down with hundreds of pages to read. Well done
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Reviewed in the United States on September 15, 2024
★★★★★ 5
Beyond Expectations
Format: Hardcover
Since I have had several experiences I am always looking for something legitimate -something that looks into the heart and truth of the material and comes out authentic to the core - I love this book - It far exceeds what I expected and am very happy I ordered it to add to my collection. This will be on the top of the stack! The only down side is that amazon packaged it rougly where it slid freely about in an overlarge box --This ended up tearing the top of the dj rear --- :( I do hope they do not pack all orders for this bk that way - if there are notes you can add to your order you might request book packaging or something more durable than sliding loosely about I found out about this book on the newsletter I receive from Shirley MacClaine - she always has valuable nuggets to share !!!
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Reviewed in the United States on April 23, 2024
★★★★★ 5
Most comprehensive graphic portrayal of WW II Battlefield
Format: Hardcover
Likely the most comprehensive graphic portrayal of WW II and fairly priced. Excellent quality book.
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Reviewed in the United States on April 13, 2026
★★★★★ 5
Maps
Format: Hardcover
A must have book, I cannot wait to read it cover to cover. From what I see,(just got it), some are photos of actual maps used. Great research book.
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Reviewed in the United States on March 30, 2026
★★★★★ 5
Great book on World War II
Format: Hardcover
A lot of information! If you are interested in World War II history this the book for you!
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Reviewed in the United States on April 9, 2026